Mastery Reflection Assignment: Internet Consumer Behavior and Analysis Class
My goal for the Internet Consumer Behavior and Analysis was to understand how to better analyze the behavior of consumers to effectively increase sales in our products and generate more traffic on our organization’s website and social media platforms.
What I learned from this course is the different levels of an online consumer decision-making process which are: unaware, aware of product need, supplier search, evaluate and select, purchase and post-purchase evaluation and feedback. I also learned how to define my target audience and evaluate the types of online consumer segmentation as it related to Internet Marketing applications. I learned the importance of user-generated content and how I can apply it to create effective online marketing campaigns.
I learned the benefits of tracking online consumers and I also learned how this strategy could be labeled as an invasion of privacy. The class also taught me how behavioral targeting can be an effective means to not only increase the conversion rate of a business but also create a personal connection with the consumer by tailoring a marketing strategy around the consumer’s interests.
The lessons learned is what I will apply to my current organization and any business I am associated with. Understanding our audiences behavior when they visit our website will help us create a more effective marketing campaign and help us increase our social media traffic and expand our reach in order to fulfill our businesses mission and vision.
Whatever marketing strategy we use we will ensure we monitor the Return On Investment (ROI) and understand whether it’s effective or if changes are necessary. According to Dan S. Kennedy’s book, The Ultimate Marketing Plan, the ROI should be constantly watched.
As Robert Greene states in his book, Mastery, one of the keys to achieving mastery is to widen our vision. With this course and future courses I will keep widening my vision on my path to achieving mastery.
References:
Greene, Robert. Mastery. Penguin Books, 11/2012. VitalBook file.
D. S. Kennedy. (2011). The Ultimate Marketing Plan. Adams Business, Avon, MA