#match labels

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Old matchbook labels from Japanese cafés

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Match labels for department stores with elephants

In 1950, Takako the Elephant arrived at the rooftop amusement park of the Nihombashi Takashimaya Department Store and became instantly popular. However, four years later, Takako's weight had increased to 1.5 tonnes and she could no longer withstand the conditions on the department store roof, so she was hurriedly taken to the Ueno Zoo. It is said that the crane could not handle the animal, so he had to be taken down the Takashimaya staircase step by step!

象のいるデパートのマッチラベル

日本橋高島屋の屋上遊園地には、1950年「ぞうの高子」がやってきて一躍人気者に。ただ4年後、高子の体重は1.5tに増えデパートの屋上では耐えられず急遽、上野動物園に。その際には、クレーンでは無理で、高島屋の階段を一段一段降りていったというから凄い！

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Match labels circa 1950s-60s An owl reading a book at Harada Bookshop.

1950〜60年代頃のマッチラベル 原田書店、本を読むミミズク

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Marunouchi Building Seigetsudo match labels.

丸ビル清月堂のマッチラベル

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Japanese Cafe Mimmy's Match Labels

和風喫茶　ミミー

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Match labels 'Harada Bookshop'.

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Match labels for "Department Store with Elephant

In 1950, "Takako the Elephant" arrived at the rooftop amusement park of the Nihonbashi Takashimaya Department Store and became instantly popular. However, four years later, Takako weighed 1.5 tons. He could no longer endure on the department store rooftop, so he went to the Ueno Zoological Gardens. It is amazing that the elephant could not be carried by crane, but had to be carried down the stairs of Takashimaya Department Store one step at a time!

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"Cheerful.Seasonal confectionery."

Morinaga Candy Store Match Labels