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McVitie’s Digestive biscuits advertisement (1935).

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#McVitie's #biscuit #digestive biscuit #drawing #Peter Arkle #illustration

There's biscuits.

There's good biscuits.

And then there's the return of White Chocolate Digestives.

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#McVitie's #Chocolate #Digestives #Chocolate Digestives #White Chocolate #White Chocolate Digestives #Biscuits

Which biscuit firm was founded in Edinburgh, Scotland in 1830?

McVitie's is a British snack food brand, formally called McVitie & Price, Ltd., which was established in 1830 in Edinburgh, Scotland. They are one of the best-selling biscuit manufacturers in the United Kingdom, producing biscuits such as Chocolate Digestives, Hobnobs, Rich tea and Jaffa Cakes.

Robert McVitie, the founder of McVitie's, initially worked at home until he could afford to open his first shop in 1835. He opened several more shops and left them to his eldest son, also called Robert McVitie, when he retired in 1880. Charles Edward Price joined the company as a salesman in 1875, which led to McVitie Jr. and Price forming a partnership in 1888 under the name McVitie and Price.

The first popular biscuit made by McVitie's was the McVitie's Digestive in 1892. They believed its high baking soda content served as an aid to food digestion. Chocolate-covered versions were invented in 1925. Much later, the company released 'Hobnobs' made from oats in 1985 and a chocolate-covered variant in 1987.

In 2020, sales of McVitie's biscuits in the United Kingdom were more than five times their closest two competitors: Kit Kat and Cadbury. Since 1948, McVitie's has belonged to the United Biscuits Group, which also owns other popular UK biscuit brands, including Jacob's and Crawfords.

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