Jan 3, 2017
Quantifying The Value Of PR: An Approach For Data-Driven Marketers
Quantifying The Value Of PR: An Approach For Data-Driven Marketers
The first step to demand creation often requires investing in hard-to-measure marketing tactics. Unlike bottom-of-funnel metrics, e.g. customer acquisition, knowing how well top-of-funnel activities work requires relying on metrics that I’ve never found very satisfying. They include aided or unaided awareness, ad recall, and reach and frequency. Public relations, or PR, falls in this…
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