Matt Collins Tumblr Blog

A Blog About Mobile Marketing

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Jean-Luc Charles' Finds Fulfillment In Helping Others Through Hard Times

What is it about Jean-Luc Charles that keeps him looking so young, like he could hit the track and give the 21-year-old version of himself a decent race? I’m sure diet and exercise play a role, but he’s also figured out what makes him happy. Jean-Luc is the Vice President of Human Resources, People and Culture, and Diversity, Equity, and Inclusion at fashion brand Eileen Fisher. He’s also the…

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Ramya Swaminathan, CEO of Malta, Holds The Key To Scaling Renewable Energy

In this podcast episode, you'll learn about Ramya's fascinating journey from Amherst College to the CEO of a renewable energy company that holds the key to scaling the industry.

Listen to Ramya Swaminathan, CEO of energy storage company Malta, and you’ll understand what it means to have learned how to think. With degrees in anthropology and economics from Amherst College, Ramya is the CEO of her second renewable energy company. Her superb logic, ability to understand and weigh options and tradeoffs, and ask the right questions at the right time all have not only earned…

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Andy Liu Plans To Live To 100. He Thinks We Should Plan For It, Too.

Andy Liu plans to live to be at least 100 years old and has no intention of easing into retirement. His 30+ year career in healthcare has him feeling confident that he’ll not only live to see 100, but that he’ll remain healthy and active in his elderly years. In fact, he’s ditching the typical, first-world plan of working into his 60s and then spending the rest of his days living a life of…

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Justin Neely Navigates Shift From IT And Digital To The Arts

Justin Neely may be the most liberal arts-y person you’ll ever know. A polyglot (I had to look it up, too; it means one who is fluent in speaking and/or writing many languages), Justin has achieved impressive things in both the world of business and in the arts. As with many guests on Pre-Made, Justin is navigating a significant life pivot, in this case from a career defined mostly but not…

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Hector Caraballo M.D.: From Amherst to ER Doctor to Tech Entrepreneur

The more you listen to Hector Caraballo M.D., Amherst College Class of ’94, the less you’ll believe in coincidences. In this episode, you’ll learn about: His extraordinary single mother and the heart-to-heart conversation she had with Hector that resulted in him applying to medical school The harrowing event that nearly prevented him from attending a med school admissions interview – and how he…

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Howard Chung's Journey from Amherst College to Main Street & YouTube

Howard Chung’s Journey from Amherst College to Main Street & YouTube

In this podcast episode, my Amherst College classmate, Howard Chung, talks about his life as a main street entrepreneur, a streaming and digital video producer-promoter – and how Amherst prepared him for his career. In the last 20 or so years, Howard has owned or co-owned restaurants, a construction company, and even a concert promotion outfit. These days, Howard runs a bike shop and a business…

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Finding Life's Passion In Helping Kids Find Theirs

Finding Life’s Passion In Helping Kids Find Theirs

“It matters less where you go than what you do when you’re actually there.” So says my guest, Marisa Gonzales Silverstein. She said it in the context of deciding on where to go to college. She should know. After all, she’s the founder of MGS Educational Consulting, a firm dedicated to helping prospective college students design their own path, no matter where it takes them and especially if it…

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From Agency Intern To Brand Strategist: How To Build A Career In Advertising

From Agency Intern To Brand Strategist: How To Build A Career In Advertising

Cheryl Faux and Matt Collins on Fox 32 Chicago, 2013 In 2013, I made my one and only appearance on network television. It happened on Fox 32 Chicago during the station’s midday news program. They invited me to appear with Cheryl Faux, who at the time was a student at Columbia College. She had landed an internship using a mobile app called Internships Lens, which used augmented reality to help…

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How Mo Said And Mojo Supermarket Build Meaningful Brands, Banish Bad Advertising

How Mo Said And Mojo Supermarket Build Meaningful Brands, Banish Bad Advertising

Mo Said is the co-founder and chief creative officer of Mojo Supermarket, an award-winning creative agency that has had an extraordinary run of acclaimed campaigns for the likes of Adidas, Netflix, and Savage x Fenty. That’s not a fluke. Said and Mojo Supermarket are selective. They work only with brands that are willing to go on a journey to address a few simple but potentially uncomfortable…

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Becoming Un-Unemployed: A Pandemic-Proof Guide To Job Searching

Becoming Un-Unemployed: A Pandemic-Proof Guide To Job Searching

I first wrote about my experience navigating a job search following a layoff in 2017. While it became the most popular post in this blog’s history, some people noted that it was focused more on perspective and attitude than on practical tips for finding a new job. They were right, so with gratitude for the feedback I’ve decided to update the post with strategies and tactics I’ve learned during a…

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Matthew Scott Goldstein (msg) On The Covid-19 Data You're Not Getting But Should

Matthew Scott Goldstein (msg) On The Covid-19 Data You’re Not Getting But Should

Unless you subscribe to This May Sting, a website and daily newsletter that analyzes Covid-19 data not as a medical doctor, virologist, or epidemiologist would, but with the rigor of a seasoned analyst, chances are you’re not getting the most useful data on the pandemic.

Matthew Scott Goldstein, or msg as he’s known in the media industry, is out to change that.

Covering Covid represents…

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How To Strike The Right Balance Between Linear TV And OTT Advertising Spend

How To Strike The Right Balance Between Linear TV And OTT Advertising Spend

Marketers have more options than ever for how to spend their advertising budgets, including how they spend on premium video. With so many changes in audience size and composition among linear TV – the stuff that comes over cable and broadcast channels – and over-the-top (OTT), or the content you stream over the internet on devices such as Roku, Amazon Fire Stick, smart TVs, phones and tablets,…

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How To Navigate Career Transitions Toward Happiness and Satisfaction, with Andrew Heyward

How To Navigate Career Transitions Toward Happiness and Satisfaction, with Andrew Heyward

Andrew Heyward has had a career that I envy. The one-time president of CBS News now has two jobs in academia. He’s a Senior Research Professor at the Walter Cronkite School of Journalism at Arizona State University. He’s also a Visiting Scholar at the MIT Media Lab’s Laboratory for Social Machines and a Senior Advisor at its non-profit spinoff Cortico, where he is working on…

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Improving Creativity In A Time Of Covid: Insights From Meryl Draper, CEO of Quirk Creative

Improving Creativity In A Time Of Covid: Insights From Meryl Draper, CEO of Quirk Creative

With Covid restricting so much of the way we work and relax, finding new ways to express our creativity can help make this time more bearable. In this episode of the Pre-Made Podcast, I talk to Meryl Draper, the CEO and co-founder of Quirk Creative, an award-winning agency that especially direct-to-consumer brands are hiring to help make their first big splash in TV advertising.

In this…

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My Misadventures In A Finnish Sauna: What I Learned About Marketing At The Boiling Point

My Misadventures In A Finnish Sauna: What I Learned About Marketing At The Boiling Point

I swear everything in my Finnish sauna story is true. That includes the fiendish use of birch branches.

I presented this personal anecdote at the Forbes CMO Conference in 2017 as a lead-in to what was then a prediction about the future of TV advertising. In retrospect, the story still brings back fond if not awkward memories.

My predictions about TV regarding the need to tame audience…

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Why Tech Companies Need To Build Brands Before They Launch: An Interview with Emily Heyward, Co-Founder of Red Antler

Why Tech Companies Need To Build Brands Before They Launch: An Interview with Emily Heyward, Co-Founder of Red Antler

When thinking about staffing, most technology startups hire engineers, product managers and sellers first. By contrast, marketing is usually one of the last functions they bring on board. As a result, many startup CEOs tend not to focus on their brands until these other disciplines are in place.

Emily Heyward, the co-founder of branding agency Red Antler and author of Obsessed: Building a…

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The Difference Between Brand And Performance Marketing? Time.

The Difference Between Brand And Performance Marketing? Time.

Say you’re a founder, CEO, or a new CMO tasked with setting the strategy for your company’s marketing. Do you invest more heavily in brand marketing or performance?

Peter Fields and Les Binetdefine performance, or sales activation marketing as “Any activity that aims to get an immediate response: usually a piece of information, an offer, or a performance claim capable of delivering a…

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