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6 Loblaws Answers Consumer Hunger for Meat Traceability | WP

"Knowing the name and address of the steer that provided that AAA steak on your barbecue could be just a scan away.

“We wanted to use the power of DNA technology to allow Loblaws to connect to the Canadian AAA beef sold in stores back to the region and family farm. This process would guarantee that the cut is sourced from beef that is specifically chosen to deliver an exceptional eating…