Jan 19, 2013
Growth in tablets is outstripping our ability to measure it
Christmas has come up with the goods for the UK tablet market, with Christmas sales bumping up total tablet ownership to 12.2 million adults. That's almost 30 percent of the UK’s adult online population, and almost one in five of every man woman and child in the country. It was only in September that YouGov estimated there were fewer than 6 million tablet owners in the UK - so growth is outstripping the pollsters' ability to measure it.