Why Rebranding MSNBC as MSNOW Is a Risky Move — And What Would Work Better
As a media and public relations expert, I’ve watched many iconic brands attempt reinvention—sometimes with disastrous consequences. The recent rebrand of MSNBC to “MSNOW” represents one such gamble, rooted in strategic misalignment and a misunderstanding of branding fundamentals. Here’s why the move is a misstep, and what could be done better. Modern day #breaking cable news versus real…
















