Social Media
To promote our brand, i effectively made use of social media to advertise our products to the general public. Our main media platform used is Instagram as it is used to post and promote photos. From this i took the initiative of creating a business account which allows you to more conveniently promote a brand in the bio as it includes contact details, location, website url, and a short description reflecting our brands visions, values, and morals as an upcoming high end company.
Below showcases screen grabs from our brands interactive Instagram. Follow a strict and fluid colour pallet to create visually satisfying outcomes
Considering the luxurious and bespoke aspects of our brands content, i followed the same colour palette and formality through the same editorial imagery so as to maintain our brands desirable design. Infused in this were my own primary photos which i edited to create texture and gradient, enhancing the visual appeal and following the brands earthly tones. I incorporated use of typography in the photos to saturate both image and message, creating both promotional and artistic sides to the brand. I did this to effectively promote our brand in a creative and innovative way.
Below showcases the promotional posters I created for our brands interactive social media account. Infusing first hand and secondary imagery together with promotional and informative text and brand messages
As well as this, i documented the process of the garments creation by altering filter use. I did this by using black and white filters during the development process, and then switching to earthly tones upon completion. I also incorporated close up samples of materials and garment silhouettes, this would then create excitement for followers of the brand. In addition to this, i included our photo shoot imagery which showcased and modeled our new collection. The purpose of this was to promote our abstract puffer forms and unique exaggerated silhouettes in an extremely professional way. On top of this i included behind the scenes photos to emphasize the exclusivity of our businesses image.
Overall, i am extremely happy with the outcome of our company’s Instagram page as i feel i have mirrored all promotional components necessary for a successful business. I feel like i have stuck to the professional high end appeal which is maintained throughout all the fundamental ingredients in creating a brand.
Below showcases our social media’s exclusive behind the scenes expirence, including catchy bios through the entire instagram content. Creating excitement surrounding our brands visions.
