#mediatrust

[smarterarticles]

AI Presenters Fool Everyone: The End of Seeing Is Believing

[cw-s12]

Flo's Weekly Wrap Up!

I was so exited for this week since I want to become a film director so I found this week extremely useful!

Monday: The BBC came in today to speak to us about how to pitch potential news investigations and how the process looks like, I loved everyone’s pitches they were all so inspiring. So much work has to go into pitching a story and an idea. Vinnie Shergill’s story was so inspiring for me since she worked her way up from the bottom and is a producer on strictly come dancing and also won a BAFTA. I asked her a question which was if she had any tips for a young aspiring film director trying to break into the industry she told me to not give up which gave me a lot of hope now and in the future.

Tuesday: Today warner media came in which was so sick! We saw the set of the Repair Shop, It was really good to learn about the different cameras that Chandler Hollbone was showing us he showed us the Sony FX 9 camera which the repair shop uses and he talked about the different lenses there are on the cameras they used which was an 18-55mm lens (wide lens) and a 100mm macro lens. He talked about the transmitter which gets received by the camera, so they have a crisp audio. They also talked about the different type of shots that are used which further broadened my knowledge about camera shots. Food Unwrapped came in, we were put into breakout rooms and had to come up with a food that they could do an episode on so our team came up with the sprinkle cake and the history of it as we thought it was very nostalgic and reminded us of bake sales. I also asked the same question about if they had any tips for young aspiring film directors and they said the same thing which was to start at the bottom. Which now I know I need to find a job as a runner ASAP!

Wednesday: Today Matty Groves came in to chat to us about documentary making which I loved so much, he showed us a bunch of amazing short documentary films which were really inspiring. He took us though how to make a good documentary and what makes a good documentary. I wouldn’t have had this opportunity before, so I was really grateful for this session. We’ve been given a task to shoot our own short documentary on a treasured item we feel attached to. I loved hearing about everyone’s item and how it was so personal to them. I love watching documentaries, so this session was so helpful to me.

Thursday; Today UKTV came to speak to us about the neuroscience when making advertisements which I had no idea about, this was so interesting to learn about since I had no idea. We got set a task in breakout rooms to create a comedy channel our group did a spin-off of adult swim which was really fun designing the cereal box we had Dave Chappelle and Eric Andre presenting our show and our target audience was young adults with a dark sense of humour since we found there was a gap in the market for that at the moment we wanted a controversial show. We then had to pitch this idea to a mock-up of dragons den which was really fun and pressuring since we had a limited amount of time, this was good practice because it showed me how fast paced the industry is.

Friday; Channel 4 came in today which was so so fun! I love this channel so much since they always have such good content. I loved how they said they are built on taking risks, they showed us a really cool video of a montage of complaints they got which was so on point and really funny. I never knew that they don’t actually produce their own shows, it’s all commissioned. They spoke about the internships they do which I was really thinking about doing since they had one on production training and hands on deck with working with people and a camera which really interested me. I think Channel 4 really stood out for me compared to the other channels since their programmes intrigue me.

- FLO

[mycityandme]

What Do I Think About Online Challenges? By Amanda Skipper

We have all been around social media long enough to know about the different challenges/hashtags that trend. Anyone remember the Harlem Shake? I recall that trend going around at my school before I had an Instagram account; or rather, I wasn’t really invested with social media at the time. Even so, the Harlem Shake challenge was something I knew of and did with my friends at their Birthday parties. It amazes me how one small idea can get popular and spread around so quickly. Most mainly, participate in these challenges, because of the fact it is popular so they themselves can be too on their posts. Others do it just for the fun of it.

For me personally I have a bit of mixed opinions. On one hand, they can be entertaining to watch, take Tiktok for example. Anytime someone comes up with a new dance, it’s the latest trend and ends up becoming a popular hashtag. I myself had tried but failed at the dances, unbelievably they aren’t as easy as they look. Mind you, I’m not really a dancer, still as the saying goes practise makes perfect. Then there are also the filter effects on Tiktok that go viral. Although that’s mainly due to the fact they’re more interactive. Like the 6-Second Challenge where you have to blink at exactly 6 seconds and I am proud to say I have completed this after many attempts. 

However, there is a dark side to these social media challenges. Some can be quite painful and even put someone’s life at risk. I remember watching YouTube video about the Choking/Fainting/Pass-Out Challenge. I never heard of it, so I clicked to see what it was about. I had an idea based off the name but thought it was absolutely ridiculous of why there would be a challenge for people to purposely make themselves faint or wanting to pass out. I didn’t see the ‘fun’ in it despite being a minor myself at the time. Needless to say I was shocked when I found out how many kids and teenagers had passed away from the said challenge. Apparently you could get a brief sense of euphoria or ‘rush of feeling high’ from it. Whilst it may seem obvious how dangerous it is, to a young audience they won’t know any better. Even if they are aware of the consequences, if their friend did it, then why couldn’t they? It’s a dangerous and horrible mindset in this situation. But I did learn something, not every trending hashtag is all that it’s cracked up to be.

So, my overall opinion of online challenges? Honestly, I find most can be quite fun, just think first before going for the challenge. Don’t just follow the trend because it’s popular. If it’s safe, then sure have a go. But don’t do it if it’s dangerous. Is it worth risking? There are a lot of creative challenges out there and there’s always a new one being discovered so there’s plenty of choices to choose from. Some challenges even get brought back and trend again. So be safe and have fun!

[creativityworks-s2]

1st Day Top Tips

*Research ahead of meeting anyone

*Who, What, Where,When, Why and How

*Flattery

* You are an average of the five people you spend most of your time with

@waseemacanfield

[creativityworks-s7]

Create with purpose - GUAP

By Sehaj Rathore

Jide Adetunji co-founder of GUAP chief marketing officer.

                                                         06.11.18

What an exciting time to be a creative. GUAP is an amazing idea and is created for a purpose, a purpose to document and nurture creative people.

“Collaboration is everything”

Even when you don't mean to collaboration is key and people sometimes don't even know when they are doing it.

Marketing tips he gave :

WHO - Target audience

WHAT - Product/service

WHERE - Marketing channel

HOW - brand voice, colors, and assets

Understand your brand identity?. Having my own business I believe in branding and how powerful it can be. Its what clients recognize, its the experience they remember. When they see it they understand the product and ethics behind the business strategy. Personalised print has always been a place I can be creative as well as complete client briefs.

@RathoreSehaj - Twitter

@sehajkaurr - Instagram

@Personalisedprint - Business Instagram

[creativityworks-s6]

10 things I learnt at mediatrust

by Matidra Erinle

To wrap up these 6 weeks of training, I thought I would talk about the things I learnt at mediatrust. Here they are y'all :

1. Networking is wealth – simple, by knowing people you can unlock the doors that you never thought you could open . People can link you to other people who can advance you to higher places, consequently it becomes a network.

2. Your work is never going to be perfect – Stop it!! Your work is fine , if you spent too many hours (and I'm very much guilty of it ) working on the same thing trying to perfect it (without progress...) , you risk the work not being relevant and well.... useless because it’s never released.

3. Skills are transferable but terms change – Found it interesting to discover that a TV camera operator refers to the lens as iris instead of well...lens !

4. A Good pitch opens the floodgates- literally what I said .

5. Work with what you got – I remember in the past when I was 16 I used to get caught up in the hype of not having a DSLR , which in turn demotivated me, but I learnt that anything can be good with preparation and passion.

6. First Times are always awkward – From vlogs to meeting people , the first time is always weird , but hey you need to get over it.

7. Keeps things Glocal - Report about Global Issues and relate it to a local level.

8. Punctuality – yeah, don’t need to explain this one , would make me a hypocrite if I was preaching about it

9. Cut the noise – like literally, when filming podcasting, and even photographing there is going to be some kind of noise so cut it out or reduce it as much as possible !

10. Jump on every train – Not literally! What I mean that every opportunity available is precious and you should jump on the opportunity because you will never know where it will lead you.

This is it for today folks,see you next time!

[welcometowembley]

My grandad came to London in the 1940s as an immigrant post India-Pakistan partition. He worked as an accountant in Knightsbridge before eventually moving to Wembley, where I was born. Over the decades, the areas changed immensely. There’s a lot more still to come.

Collection 01

Aesthetic Wembley | Insta-friendly | Politely Gentrified 

Gentrified, so tensions are rising.

The photos in these collections represent the construct of commercialisation.

This series explores my views on what reveals the aesthetics of Wembley, from iconic architecture to the diversity of vibrant culture and stories of local people.

It aims to showcase an honest view of what improvements to the area can bring, but also where the challenges lie.

#Welcome to Wembley

Photography by Zeeyan 

https://zeeyanofficial.tumblr.com/

[cw-s12]

KAS' WEEKLY WRAP UP #4

I was really looking forward to TV & Film Production Week! It's the area I'm most interested in and even though I came in knowing absolutely ZILCH about how it all works, I finished the week having learnt soooo much. I couldn't be more grateful, this was exactly what I was looking for before trying to get my foot in the door. I'm feeling so much more pumped and excited to start applying for schemes/apprenticeships/jobs!!!

Day 1 - BBC

I learned about how to pitch a potential news investigation on this day and how the process looks like. You have to fill out the BBC News Commissioning Form, which I'd never even heard about.

I pitched an idea about investigating the often awful conditions of council flats, which was inspired by personal experiences, the recent ITV investigation into a mould-infested Croydon council flat and of course, Grenfell. The presenters gave me advice on how I would be better prepared to pitch this idea by gathering my own evidence of photos/videos and testimonies from residents. I hope that through a news story given by the BBC, a trusted media source, more awareness will be brought to this issue by giving residents a platform to voice their concerns. Those that live in council housing can be disregarded for being poor or BAME, so I hope more will be done in the future to avoid housing conditions becoming urgent or disastrous again.

One phrase I especially like that was said was: "Just because you can’t tell EVERYONE’S story, don’t stop it from telling SOMEONE’S story".

We also heard from Vinnie Shergill, a producer from Strictly Come Dancing! It's crazy to get to learn from someone that worked on a show I LOVEEEEEEEEED when I was younger. The outfits, the dances, the judges, Bruce Forsyth (rip <3)! An amazing opportunity to listen to someone that had to work from the bottom all the way to where she is now - mega inspiring. Some of the advice she gave that I'll try to take on board were to be tenacious and hardworking, to ask lots of questions and to have a good work ethic. Overall, great day - it's a 10 from me!

Day 2 - Warner Media

I really liked getting to see the sets of The Repair Shop. It was really refreshing to learn about the production from a more practical standpoint. My favourite part from this section was learning about the cameras and the different shots used - the presenter was very informative and interesting.

I also liked the Food Unwrapped sessions, especially having to come up with a food you've always wondered how was made. As a team, we came up with Scorpions and Snakes in Your Alcohol? Found out some CRAAAAZZZY facts about how they gut the snake so it will stay coiled in the bottle to show that it was fierce in spirit. Sickening... also I don't know about y'all but I'm not too keen on the idea of another pandemic so please, ppl, stop eating things that shouldn't be eaten.

I found the presentation given by the Production Coordinators especially useful as that's something I've been interested in and it was great to learn how you're involved right from the beginning to the end - meaning longer contracts andddd getting to know all the gossip :P

Day 3 - Docs with Matty Groves

Great, great, GREAT session delivered by Matty Groves. He was SO informative and I feel like this was such a great opportunity I would never have had access to before, so I'm really grateful to MediaTrust.

I loved watching the example docs, they were sooo good. They were able to deliver such powerful or heartwarming messages in a short amount of time. My favourite probably has to be Pockets, Oor Selfie and Treasure. I loved the idea behind Pockets, the wholesomeness of the elderly couple in Oor Selfie and the brilliant editing and filming style of Treasure, it looked like a really professional doc!

It was so lovely to hear everyone's story behind their treasure item and I have to admit I got a bit emotional. It really was such a unique and special session to have after the past few weeks, so of course, Day 3 was my highlight of the week.

Day 4 - UKTV

I was amazed at the amount of research that goes on behind the TV industry. It just never crossed my mind that Science would be used in an industry like this, but I learnt how important it is to learn about the viewing behaviours of the country to shape content.

They use neuroscience to learn what kind of content is best to keep a viewer engaged. For example, watching someone going away from the camera triggers conceptual closure, which makes your brain lose interest because it thinks it's the end. Therefore, it's better to keep such clips until the end to maintain interest - amazing.

Day 5 - Channel 4

I lovedddddd the session from Channel 4. Although it's been a while since I've watched Channel 4 on a TV, I definitely remember it being one of my top channels to turn to when there was nothing else to watch. So I could really appreciate the fact that they are built on TAKING RISKS. The video montage given on this was really, really powerful.

I also never knew they don't produce their own shows, it's all commissioned. I'm definitely going to be applying for the Production Training scheme - it's paid and is open to those who have basic experience.

After learning more about Channel 4 as a company, I definitely feel like they stood out to me more than the other companies. I was impressed with how much they've invested in their diversity (The TV Collective which gives opportunities to ten BAME-led production companies). I also rate all the schemes/apprenticeships/work experience they have on offer to help newbies into the industry.

I also LOVED the "Complaints Welcome" video, such a good laugh. Absolutely brilliant stuff.

~ Kas