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MarketWatch: The Whole Foods Effect

Can Whole Foods Boost Home Prices?

March 9, 2012, 3:21 PM

By Quentin Fottrell

Economists say Whole Foods does for real estate what it does for arugula — convince people to pay higher prices.

Homebuyers choose neighborhoods because of the low crime rate and good public schools – but an equally big factor is the presence of a brand like Whole Foods, real estate analysts say. Gabriel says an upscale supermarket like Whole Foods is part of a “desirable basket of amenities” that homebuyers take into account. “This can be reflected in the bidding of prices of houses in those areas,” he says. The store may be a welcoming marker to younger professionals, he says.

And economists say once one big chain like Whole Foods moves in, other businesses and commercial offices may follow. The arrival of a specialty retailer implies “substantial” socio-economic research and due-diligence by the company, says Patrick O’Keefe, director of economic research at J.H. Cohn consultants in Roseland, N.J. “It would bolster confidence in a community, add to its attractiveness and… boost prices at least a bit.”

But once Whole Foods sets up shop, other say it may be too late to get a jump on the property market. At worst, says O’Keefe, “it’s probably like chicken soup, the cure-for-all-ills: it can’t hurt.”

READ ORIGINAL ARTICLE HERE