What Do Pictures Want
"In Picture Theory I tried to distinguish three different kinds of metapictures: First, the picture that explicitly reflects on, or "doubles" itself, as in so many drawings by Saul Steinberg, in which the production of the picture we are seeing re-appears inside the picture. This is most routinely and literally seen in the effect of the "mise en abime," the Quaker Oats box that contains a picture of the Quaker Oats box, that contains yet another picture of a Quaker Oats box, and so on, to infinity. (Technically, I gather, the term first appeared in reference to heraldry, where the division of a coat of arms into increasingly diminutive sectors containing other coats of arms traces the evolution of a genealogy). Second, the picture that contains another picture of a different kind, and thus re-frames or recontextualizes the inner picture as "nested" inside of a larger, outer picture. Third, the picture that is framed, not inside another picture, but within a discourse that reflects on it as an exemplar of "picturality" as such. This third meaning implies, of course, that any picture whatsoever (a simple line-drawing of a face, a multi-stable image like the Duck-Rabbit, Velasquez's Las Meninas) can become a metapicture, a picture that is used to reflect on the nature of pictures."
(Center for Visual Studies Full Article/Interview with WJT Mitchell)










