Tata Digital super app TATA NEU had been downloaded by over seven million users so far.
Moving forward to the next level, Now Tata Digital has partnered with Chennai-based Artificial Intelligence provider Mad Street Den (MSD) to use the latter’s Blox.ai platform for a personalized and connected shopping experience on its Tata Neu app.
AI solutions absorb multi-dimensional data, in real-time, responding to customers and users dynamically and delivering value across the value chain.
The strengths that MSD has, especially in fashion and electronics and having worked with some leading customers, they clearly had a very strong base.
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