#tataneu

[unique-live]

Blogger's Park: 'Neu' things in store

Shivaji Dasgupta

But first, why this mammoth foray is destined for success. A no-brainer alibi is the Tata Neu Pass — the handsome reward structure is a sustainable magnet for Indian customers. Also, the convenience of a single window interface, eliminating the need for downloading multiple apps. This will facilitate experience alliances as the customer truly evolves — a holiday at Taj Maldives will require new clothes and accessories, medical insurance and top-ups, airline services and more. The integration of all these offerings, in a predictive capacity, will facilitate demand and indeed brand preference, out of canny convenience.Read More

[online-journalist]

Blogger’s Park: ‘Neu’ things in store

Shivaji Dasgupta

But first, why this mammoth foray is destined for success. A no-brainer alibi is the Tata Neu Pass — the handsome reward structure is a sustainable magnet for Indian customers. Also, the convenience of a single window interface, eliminating the need for downloading multiple apps. This will facilitate experience alliances as the customer truly evolves — a holiday at Taj Maldives will require new clothes and accessories, medical insurance and top-ups, airline services and more. The integration of all these offerings, in a predictive capacity, will facilitate demand and indeed brand preference, out of canny convenience.Read More

[mequalsdigital]

Tata Digital super app TATA NEU had been downloaded by over seven million users so far.

Moving forward to the next level, Now Tata Digital has partnered with Chennai-based Artificial Intelligence provider Mad Street Den (MSD) to use the latter’s Blox.ai platform for a personalized and connected shopping experience on its Tata Neu app.

AI solutions absorb multi-dimensional data, in real-time, responding to customers and users dynamically and delivering value across the value chain.

The strengths that MSD has, especially in fashion and electronics and having worked with some leading customers, they clearly had a very strong base.

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[madrastech]

Tata Neu, the mega app from the Tata Group, will be released on April 7. The news was made via a teaser graphic on the app's Google Play Store website. It had begun promoting the super app in public for the first time in conjunction with the ongoing Indian Premier League tournament. Until far, the app has only been available to Tata Group workers.