Nov 6, 2019
The Power of Nostalgia
When we evoke nostalgia in our ads, imagery, or content, it is not simply about making our prospects think, “Oh, I remember that!” Nostalgia is, at its core, a deep longing for and connection with something bigger. Businesses that stand the test of time are those that exist for a purpose that extends simply beyond making money. They create and foster meaning. They stand for a concept or a movement, not just for a product. Harnessing the power of nostalgia in your marketing is one step toward fostering a movement. - Michael Schein