May 2, 2014
5WPR CEO On Why Microsoft and Nokia Now Have an Uphill PR Battle
5WPR CEO On Why Microsoft and Nokia Now Have an Uphill PR Battle
It was supposed to happen sooner, and it was supposed to have an earthshaking impact on the consumer mobile market. Neither of those predictions came to pass, and now that Microsoft has finally got Nokia’s device unit under its wing, the software giant has a lot of ground to make up, in both market share and consumer confidence.
Ronn Torossian, CEO of 5WPR in NYC, says Microsoft has weathered PR…
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