Vintage Italian Liqueur Poster, Amaretto Di Saronno Enzo Forlivesi Montanari Detto Araca 1947 55
Vintage Italian Liqueur Poster, Amaretto di Saronno, Enzo Forlivesi Montanari, known as "Araca", 1947-55 This characterful advertising poster, produced between 1947 and 1955, was created by Enzo Forlivesi Montanari — working under the pseudonym "Araca" for Amaretto di Saronno, one of Italy's most famous and best loved liqueurs. The story of amaretto is closely tied to the town of Saronno in Lombardy, where the almond-flavoured liqueur has been produced since at least the 19th century, becoming over time one of Italy's great culinary exports — instantly recognisable around the world. The postwar period saw Saronno's amaretto producers expand their advertising considerably, as the brand became a symbol of Italian sophistication during the country's remarkable economic recovery. Enzo Forlivesi Montanari, working as "Araca", was part of the wave of Italian commercial artists whose work in the late 1940s and early 1950s helped define the warm, optimistic visual language of postwar Italian advertising — a perfect match for a product as indulgent and celebratory as amaretto. Digitally restored by an artist (wear removed, colours refreshed, vintage character retained). Copyright: Personal use only — no resale or redistribution. Download includes 5 high-resolution JPEG files: 4×5 (up to 40×50cm) · 3×4 (up to 18×24″) · 2×3 (up to 24×36″) · International (A5–A1, 50×70cm) · 11×14″ Your personal download link expires after 14 days and is limited to 3 uses — so your files stay safe and exclusively yours. If anything goes wrong or you need a little extra time, just drop us a message and we'll sort it out straight away.









