Cutie, sexy, lovely Masquerade
Jimin is so flirty and smiley in this Tik Tok with Lee Hyun. Cheeky flesh reveal and jazz hands ending. Super kitsch, love it. A fun way to ease into the weekend.
Tik Tok
It's another quid pro quo from Jimin after Lee Hyun did the Like Crazy Challenge with him in Face Promotion era. Lee Hyun included a message thanking Jimin for dancing with him and wishing him luck with Angel.
But who is Lee Hyun and how is he related to Midnatt the new Big Hit AI artist and the song Masquerade. In fact he is a Big Hit veteran who has been with the company since the early 2000s, debuting with 8Eight in 2007 and then appearing with Homme between 2010 and 2018. He has also worked as a solo artist with the label since 2009.
His biggest hit is "You are the best of my life" which got to No. 3 in the Korean charts in 2011 and was accompanied by this Shallow Hal style MV. Check out the Hitman Bang cameo.
He also wrote the song You are Here for BTS World.
He is now experimenting with AI in Project L. I have to say that the whole idea of AI generated music is a complete anathema for me so after reading the recent Bang PD Billboard cover article I was definitely imagining the worse and studiously avoiding Midnatt on SM. I have very serious reservations about the direction that this technology is taking us in and I am pleased to see that Lee Hyun tries to tackle that in this Billboard article.
“Masquerade” sees a beloved Korean singer-songwriter utilizing artificial intelligence to aid pronunciation and accessibly for six languages
He obviously sees the use of this technology as a way of increasing the understanding of the song and encouraging greater connection and global reach. The musical equivalent of a Babel Fish perhaps.
We'll have to see how such noble intentions play out in practice.
Post Date: 19/05/2023
