Time for some hot takes here we go:
Jaffa cakes are cakes. Penguins are chocolate bars. Mini cheddars are biscuits. Jaffa cakes may be technically cakes, but they're packaged like biscuits and when you go for Jaffa cakes. Are you in a cake mood or a biscuit mood. Similar with penguins. A penguin isn't even much more biscuit than a twix is, and that's ubiquitously a chocolate bar. Penguins are individually packaged, and when I want a chocolate bar I p-p-pick up a penguin. And when I want a biscuit I eat a bourbon. And don't come at me with the fox's Christmas biscuit boxes because we both know that's different. And for mini cheddars, you know the routine by now, but when I grab a bag of mini cheddars it's to satiate that itch for something small and crunchy and delicious and, not for something more substantial and multi-bite. Thank you for coming to my ted talk.















