#mintchoc-chip

[gdaydisney]

What book are you reading?

Eleanor & Park by Rainbow Rowell :) <3

[innanzituttoticalmi]

mintchoc-chip reblogged your post: mintchoc-chip: Look,  I’m really sorry,  but...

I understand that, he’s just referring to the traditional family, the ‘classic’ image, which I don’t see as an attack,...

The point is that choosing to only portray the "traditional" family is exclusionary in and of itself. It may not be a deliberate attack, but it's still hurtful to the people who don't see themselves represented in something as common and everyday as a family sitting down to lunch or dinner. Now, I understand that in this country, which can't even manage to pass an anti-homophobia law, that is the norm and most people don't see anything wrong with it and don't even think twice about it. It's still hurtful and it still needs to be changed. Barilla can do whatever it wants with its commercials, really. I don't see other pasta corporations doing any better. But when they say that it's because "they have a different concept of family", and because "the concept of the sacred family remains one of the fundamental values of the company", that means they don't see gay families as real and meaningful families. That is homophobic, and the people affected have a right to be angry about it. They are ways to say you want to only portray "traditional" families that show you understand you are excluding certain kinds of people without offending those people. This was not it.

Moreover, when they say that they only want the emphasize women's place in the family, that is not only sexist, but short-sighted as well. It is sexist because it implies that a woman's place is the kitchen, but again, if they're focusing on "traditional" families, that is what we get. It is short-sighted because as I said, lesbian women exists, so you could show a family with two moms and one of them (or both!) could cook the pasta and you still have a woman cooking for her family. Also, a mom could have a gay son or daughter, so you could show that son or daughter with their partners and you still have the mother cooking but now your family includes gay people. Jackpot!! Or the mom could have gay parents, or parents-in-law, or gay grandchildren, or...

do you see where I'm going?

So yeah, he said he "respected" gay marriages. So what? Equal marriage is not the end-all be-all of homophobia. His commercials and other words are still hurtful. He also said he was against adoption by gay people. How is that not homophobic? He said "Barilla represents family, because family accepts whoever identifies with our brand" which.. doesn't actually make sense, but anyway, how are gay people supposed to identify with his brand if they never see themselves on his commercials?