misfits has always been surprisingly bad with consistency in the details. they need another person to edit for things like that and also to actually keep up with their ccs. if you go to https://misfitsgaming.gg/creators/ they still have weird mistakes like tubbo's twitch link being for his alt. easy mistake but also easy to double check.
i think it does make sense for an org to branch out into content and rely less on esports bc that side of the industry isn't doing great right now, but the rebrand feels a little too targeted at the youngest part of their audience. it's just a little too cutesy for me. and imo the new merch is the worst stuff they've released.
I didn't even know they had merch, but bro,,,,, wtf is that 😭
& ur definitely right about the overlooking the details thing, it's so weird to me bc like you could hire any 17 year old that uses the internet & they'd be able to know to do those things instinctually. just a bad look for a brand imo
I think the rebrand as a whole was a great idea & a solid move, but messy execution (just like paint day & the sky diving video lmaoo)