Why we built a giant spaceship out of cardboard
This weekend one of Nicaragua's best toy store, TOYS, was having a big sale, so they were expecting many customers. We were lucky to have been offered space to show off our game and start promoting our brand. And so, our first marketing lesson happened.
We set up a table, wore the same color, and brought some giveaways:
The kids that played loved the game, and that was awesome. However, something felt wrong—kids were not automatically drawn to us even though they were to other toys in the store. Reflecting on this observation, I had an AHA! moment (which was more like a duh! moment)—What do kids see? Two big, strange people, a big, boring table, and an unknown, whited-boxed game. What do they want to see? A big, fun, and cool thing.
I emailed my team my realization and a very, very basic sketch of something I thought was cool, and we could make quickly.
Like that, our Sunday morning turned into a do-it-yourself (with whatever you can find while everyone is asleep and all the stores are closed) kind of Sunday morning.
As soon as we were done, we went to the store excited to showcase our new set up.
And it was COMPLETELY worth it:
The big, strange people magically became more approachable, as more kids on their own discovered and started loving the unknown, white-boxed game.