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[myuse10]

Social Media Summary

Throughout this course, I have learned many things not just about social media marketing, but also about how social media marketing applies to every area of our lives. 

What stood out especially was the personal branding and how that we as millennials will leave a trail of digital bread crumbs not previously thought possible. It was also interesting to note the interaction between social communities and how that a single person can have a huge impact and widespread influence just through his or her network.  

Finally, it was interesting to learn about the different social media zones and how important is it for companies to have a unified strategy to advance their business. 

[hsun14-blog]

Facebook interested in Russian social network of cinemas | Russia Beyond The Headlines

The article starts with the news that Facebook is about to acquire CinemaWell.com that is a Russian social network of cinema for $95million. At CinemaWell.com filmmakers can open their own online cinemas, and theyalso can set a screening schedule and the prices for tickets. They will receive 80 percent of the revenues with the remaining 20 percent going to CinemaWell.  CinemaWell.com’s founder Serge Petrov told us that it’s the first project on the Russian film market where filmmakers can get to know each viewer since all of them will access the online cinema through their social network accounts.” The point of the article is that the platform of cinema has rapidly expanded all over the world. For example, 60 million people in Russia subscribe to Video-on-demand (VoD) provider and one third of them use the internet to watch VoD services monthly. One of the main trends on the Vod market is that traditional television is being replaced by Over The Top (OTT) technology. People watch a movie less and less on multiplex screens and more and more in smaller theaters, online and spaces and circumstances that we can’t predict. I think that the phenomena or change has pros and cons. It has some shortcomings in terms of the possibility that audience would just consume movies and lowering the entry barriers for new filmmakers, so the market would be more comperative.  But I think that the change of film distribution as social media will give independent filmmakers more opportunities because it would make them easily access to the market.