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Are you looking for Instagram management tools to become more productive? We want to share 4 useful tools that are well worth checking out.

nstagram currently has 300 million monthly active users and 75 million of those use Instagram everyday. Is there knowhow to use it efficiently as streamlining workflow? First of all, Unfollowers.com would be effective management tool to manage Instagram followers. It is mainly for managing Twitter followers, but it can also streamline the way Instagram users manage the people they follow on Instagram as well. Websta Instagram Web Viewer also makes Instagram users effectively manage their photo feeds and discover new images and accounts. For feedback, Picdeck is a very simple tool to monitor instagram feeds. I didn’t know that I can use a variety of tools on Instagram for managing it. The article is really helpful for me to use Instagram more efficiently.

#mktg480f #week9

Admit it, you've hired marketing people or agencies and fired them with a nasty break-up. It's ok. There are 'marketing haters anonymous' meetings happening all over the world. Are there things you could have done differently? Absolutely.

In order to succeed in social media marketing, it’s important to know not only successful story on social media marketing but also failure story on it. This article is about the reasons why your marketing fails. The author said that it’s crucial to hire the right person, a specialist for social media marketing. If a company hire the wrong person who has lack of knowledge of social media marketing, it would be a disaster for their marketing. Of course, having a partnership with an agency partner would be a right decision, but it could be also dangerous because it costs too much for marketing. I agree with the idea and I’ve learned that it’s important to find a right person for social media marketing.

#mktg480f #week8

As the world’s largest professional network, Linkedin more holds value for B2B marketing and sales professionals that nearly any other online community.

Is there way effectively using LinkedIn for business marketing? Here is a link. In the article, a company need to post its status updates and target its followers to see. According to an internal LinkedIn study, companies have shown a 66 percent plus increase in audience engagement as the result of targeted updates. Second, LinkedIn should be used for trending content tool and group statistics to achieve better targeting and marketing. Interaction between audiences is also important so using email its LinkedIn group would be beneficial for the company. Finally, experiments with LinkedIn’s publishing platform will support its marketing goals by creating content for the platform and promoting it via its company pages. Through the article, I’ve learned more detail about using LinkedIn for business marketing. It would be helpful for me to use it for my future business marketing.

#mktg480f #week8

LinkedIn has released a pilot program of its new content marketing tool Elevate, which aims to incentivize content sharing as a means of brand building.

Linkedin is rolling out a new social app known as Elevate, with intentions of further incentivizing the sharing of content as a mean a brand building. It’s very interesting for me that Linkedin can used for social media content that people can share because I just considered Liknedin as a social networking site. I think that Linkedin follows the footsteps of Faceook or other social media because it’s necessary for a social media to make people create contents and help them share it.

#mktg480f #week 7

For us B2B marketers, LinkedIn seems to be the holy grail of social media marketing. We get involved with groups, publish content and set up our company pages in the hope to ignite lead generation. I…

Linkedin is a professional social networking site that makes people connect to each other in terms of professional field. With over 259 million members in over 200 countries and territories, 1 out of every 3 professionals on the planet earth is on Linkedin. It isn’t just another social network with that kind of community and momentum for business professionals but it serves as an opportunity for social media and content marketers alike. I have an account of Linkedin, but I haven’t used it for my job networking site. From the article, I’ve learned the benefit of using Linkedin.

#mktg480f #week7

Facebook has released several new training resources -- some that are exceptional and some that are not-so-exceptional. Here's a list of what's there.

Here is a good news for marketers. Facebook has now started rolling out new training materials for marketers, and some are quite useful. It’s called Blueprint which is by far the most valuable part of these new training offerings. Facebook offers a series of 41 course lessons covering wide ranking marketing topics. I visited to Blueprint and found out that the lessons in blueprint focus on marketing using Facebook. But it’s very useful for marketers who want to use Facebook more effectively.

#mktg480f #week6

So, you have your base and foundation on your social media accounts, but now it’s time to grow your business and increase your market and followers. How do you even begin? Below, we will introduce…

How can a business grow with its followers? Here a idea on how a business can improve the content of its social media and increase its followers with simple tasks. First of all Increase presence in more markets is import ants because dozens of other sites are apparent in the social media world besides Facebook and Twitter. It’s incredibly important to have posts not only on these sites but others, such as Pinterest. Second, sharing pins, graphic content& videos is to entice users with new content. Lastly, the article said that interaction with customers is key to succeed in social media marketing. It’s important to response to customers comments and posts and let them realize that it is actually a real person behind that glass.

#mktg480f #week6

Last month we launched a new FREE Skift Trends Report, The Evolution of the All-Inclusive Resort, brought to you in partnership with Club Med. Below is an

What is the future of social media marketing for all-inclusive resorts. In our class, we’ve learned about tripadvisor.com. This article shows the perspective of CEO of the hotels that use rating websites like tripadvisor. They realized the importance of using social media marketing and also they believe that they are only as good as customers say they are. Especially, they consider mobile as a key that integrate parts of their strategy moving forward so that they reach people around the world.

#mktg480f #week5

Want your business to thrive at online marketing? Some leads from Starbucks, JetBlue and Zappos.

In this article, Kim Garst who is co-founder and CEO of Boom said that authenticity in social media is key to succeed in social media marketing. I agreed with her idea in terms of attracting audiences in new and creative ways. Many social media marketing by companies just promote their products or services, but it’s not attractive at all for customers because customers want authenticity of contents from social media.

#mktg480f #week5

A small-but-regular effort to build a social media presence can pay substantial marketing dividends.

Brett Relander is a founder of Lanuch & Hustle and Digital marketing consultant specializing in Social media& mobile marketing. In this article, he said that entrepreneurs for social media marketing need to commit to a specific time each day for social media. Also, he said that social media can not be done by only one person so they should stop trying to do it all on their own because social media is pervasive and massive. People cannot handle it all on your own. In order to do that, people can use tools like Swayy, Feedly or Nuzzel to discover top news stories.

#mktg480f #week4

Having a standout visual marketing strategy is an important part of building your personal brand’s visibility according to a recent article, How to Create Brand Memes for Social Media Marketing, by…

How to create brand memes as social media marketing icons? Before talking about this topic, we should know what meme is. Meme is “an idea, behavior, or style that spreads from person to person within a culture.” In the article, author said that it’s very important learn from competitors. In other words, a company need to figure out what other brands in its field are doing on social media such as Facebook, Twitter, and Instagram. Also, it need to customize its brand memes and use tags and relevant hashtags. Lastly, she said it should keep its brand memes for future use rather than using it for the present.

#mktg480f #week4

Top 10 social media marketing laws to help attract new customers and grow your business. Proven social media etiquette to help improve brand presence and offer better user experience.

Although social media marketing is able to help elevate companies’ customers and customer base in a dramatic way, getting started without any previous experience or insight would be challenging. In the article, the author recommended company to listen more and talk less in terms of social media marketing. Also, she said the quality is more important than quantity and marketers should add value to the conversation with customer rather than just directly promoting their products and services.

#mktg480f #week3

What will 2014 bring and what should organizations and individuals expect from the continued digital revolution? These marketers provide their thought-provoking expert opinions.

Here is a link about prediction of digital trend in 2014 digital trend. Digital trends are very important for marketers to know customer’s need. It’s interesting to see how social media markets predicted digital trend of 2014 in 2013 because looking back at the past would be a lesson for the future. The most interesting in the article is that most of social media marketers expected cognitive computing, smart phone, and competition in the digital space would be next big digital trend. It is a still digital trend in 2015 and will be a digital trend in 2016 as well.

#mktg480f #week3

John Oliver covers the new European law that would allow people to erase themselves from internet search engines. He also starts proposes the hashtag #Mutual...

Here is a link of John Oliver’s video about right to be forgotten. It covers the new European law that would allow people to erase themselves from internet search engines. John Oliver said that the rights to be forgotten is no longer workable in the internet each nothing you are embarrassed of on the internet is ever going away and we all have a horrifying photo from our past the undermines the very person we are now professionally and personally and we can all live in fear about thing ever surfacing or we can all hold hands jump at the same time and save each other.

#WEEK 2 #mktg480f

Brands are posting more frequently than ever on Facebook, and this can lead to both a positive and negative effect on organic reach. Here's how...

According to Adobe Digital Index research, Facebook is getting more posting than before by brands. Increased Post Frequency can both help and kill Facebook Organic Reach. When a brand is posting more frequently, they can reach a potentially different audience each time so that increasing the total number of people reached during a week. However, increased brand posting frequency could be additional noise and reaching a given user with a post continues to plummet. It means that increased brand post frequency is aiding in the drop of organic reach.

#WEEK 2 #mktg480f

This article is about how to manage Crowdfunding and use it wisely. Julie Keck, social media and Crowdfunding consultant, gives us ten lessons of using Crowdfunding. To sum it up, people who need money from Crowdfunding should do the proper prep work and choose the perfect platforms for their campaign. Also, they should hook people quickly and give something back to the backers. One of the most valuable lesson in the article was that “You get people on your side without putting your hand in their pockets and, in the course of it, they become invested in your success. A handful of re-tweets is way more useful than one $10 donation. “ This article really helped me understand how to deal with Crowdfunding and to use it more efficiently. In addition to Julie Keck's article, I think that for independent filmmakers, Crowdfunding is not only helpful for getting investment on their films, but useful for marketing tool.

#WEEK01 #mktg480f

The article starts with the news that Facebook is about to acquire CinemaWell.com that is a Russian social network of cinema for $95million. At CinemaWell.com filmmakers can open their own online cinemas, and theyalso can set a screening schedule and the prices for tickets. They will receive 80 percent of the revenues with the remaining 20 percent going to CinemaWell. CinemaWell.com’s founder Serge Petrov told us that it’s the first project on the Russian film market where filmmakers can get to know each viewer since all of them will access the online cinema through their social network accounts.” The point of the article is that the platform of cinema has rapidly expanded all over the world. For example, 60 million people in Russia subscribe to Video-on-demand (VoD) provider and one third of them use the internet to watch VoD services monthly. One of the main trends on the Vod market is that traditional television is being replaced by Over The Top (OTT) technology. People watch a movie less and less on multiplex screens and more and more in smaller theaters, online and spaces and circumstances that we can’t predict. I think that the phenomena or change has pros and cons. It has some shortcomings in terms of the possibility that audience would just consume movies and lowering the entry barriers for new filmmakers, so the market would be more comperative. But I think that the change of film distribution as social media will give independent filmmakers more opportunities because it would make them easily access to the market.

#MKTG480 #WEEK01

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