#mltalks

[wearewcc]

All talks at the Media Lab, unless otherwise noted, are open to the public. This talk will be livestreamed and will include a Q&A portion. Join the ...

[nlhuillier]

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Release the Beest! #TheoJansen @mitmedialab #mltalks #strandbeest (at MIT Media Lab)

[tiagodoria]

Communication is competitive, but we tend to think of it as cooperative

Judith Donath, author of The Social Machine: Designs for Living Online, at MIT Media Lab talks.

[zandadam]

Prototyping futures with Chris Woebken at MIT Media Lab with @mskarabee. #mltalks #karadventures

[tiagodoria]

'Creative' people don't exist

David and Tom Kelly from IDEO agency went to MIT to talk with us about innovation and creativity. Much of the talk was based on the next book written by them - Creative Confidence: Unleashing the Creative Potential Within Us All.

Tom is very communicative and David is more introspective. Both are fantastic.

Here are some highlights:

Innovation

- Measurement is the main question of innovation. But the real question is timeframe. What is the best: short-term or patience for a long-term mindset? Tom and Kelly believe in a long-term. The problem of innovation is not see the long term.

- It's better to work with innovators than with innovation.

Creativity

- In a organization, creativity can't be produce in silos (like a department of creativity). Creativity is everyone's responsibility. Everyone should be creative in a company.

- 'Creative people' don't exist. Creativity is not something restricted to silos (artists, writers, musicians). Engineers can be creative. Once you hear the the world isn't divided into creatives and non-creatives, you start to think it can be cool to think creatively.

- Creative is not the default setting in the adult human brain. Sometimes you have to choose it, because at some point in their lives some people opted out of thinking they're creative.

Learning (this the part that I mostly agree with Tom and David)

- Teaching each other is an important and effective learning process. It is a way to learn new things. At MIT, we are encouraged to teach each other. The same thing can happen in a company. If you want to teach someone, you have to read and research more. It is an interesting and rewarding process.

[pweissbr-blog-blog]

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#MLTalks watching now beloved Tom&David Kelley -@ideo at #MITMediaLabs about CREATIVITY