Four Super Effective Ways For Successful Mobile Conversion Optimization
No digital marketer will ever reveal the fact of how their mobile CRO is improving. Consider the current scenario, one will see that the mobile conversation is becoming more device-specific along with the increase in the number of mobile users and their browsing habits.
Before taking any initiative, one must look into the fact that mobile users accounts are far different from the ones who operate desktop. Consequently, one cannot draft the same strategies for both the users. To bring you closer to the aim of increasing mobile conversion rate, we have brought these tips that help you out. Check them out!
1. Keep your form short.
The lead capture firm plays a vital role in generating quality leads on your website. Filling a form on the desktop is difficult, but it’s incrementally poor to access on mobile. Only mobile users can illustrate how frustrating it is to fill a form on a small screen using their fingertips instead of a keyboard. For a stress-free and comfortable form submission, there should be manageable fields with enough dimensions. As a whole, you should provide ease to the users that help them shift effortlessly to further fields without any errors.
2. Expand Your CTA Buttons
Forms are not only the disturbing factor for mobile navigation, but inaccessible CTA buttons can be annoying too. You can’t improve the conversion rate when your prospectus is hitting on their screen continuously to convert. Appealing your targets is not everyone’s cup of tea as they have a lot of options to shift when your site (or buttons) are not respond. To make it bearable, one can customize there button size to 10x10.
3. Evaluate your media
There are a lot of variations available for a user to appeal on the desktop, as it becomes complicated to choose from mobiles. Mobile users are on the move, and thus they don’t bother to sit for longer to watch any introductory video about there past achievements or founder. It’s better to keep things short yet informative.
In case you are using videos, make sure not to extend the time more than two minutes. Moreover, you can also replace videos with other suitable visuals, such as infographics or GIFs.
4. Avoid overstuffing Your Pages.
Pages overstuffed with bulk of images are comparatively slow in downloading as compared to pages with fewer elements. It becomes a major obstacle in the process of mobile conversion optimization. Pages that don’t contain more than 12 images for the credibility of successfully converted visitors in bulks.
Point out images that have no value on your pages (not related to the text), and remove them one by one without hurting the page performance. Consider yourself, would you like to spend time on a website where there is a lack of textual information and images grabbing the substantial portion. The answer will be a big ‘NO”.
Conclusion
Things get complicated when it comes to online stores because they are less personal than brick-and-mortar shops. An e-commerce business owner can’t monitor their visitors for the sake of knowing their interest. Despite all these obstacles, businesses aim to increase mobile conversion rate as it is directly associated with uprising the revenues. Revenues will eventually going to convert into profit.
