#mobile experiential

[thevangelders]

Of Course We Fixed It It's not every day that one of us has to crawl under a counter to work on plumbing but believe it when we say there is no typical day on a marketing tour!  

[thevangelders]

Living The Brand 

One of the best parts about summer when you work in the experiential marketing field is the prospect of taking out new tours.  So many programs launch as temperatures rise and the opportunity to be a part of events that draw people out comes.  When looking at new programs there are a thousand things to learn about the equipment and how the actual shows will run.  Something that is hard for new…

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[thevangelders]

Know The Brand

We often make references to “Living the Brand”, which covers not just how you present yourself but also how you approach working on a new project. To create and maintain dynamic programing you will want to “know the brand” throughly and also have some insight into the industry. While we did extensive research about our German Headquartered client’s unique attributes, it was also essential to…

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I've got an Instagram, now what do I do?

I’ve got an Instagram, now what do I do?

I wanted to talk a little further on Instagram this week, why it might be the right tool for some self-promotion. While having a Facebook page is almost essential it might not longer the best way to get attention. Facebook serves as a more of a guestbook or holding space for all the other media available.   This is a mobile based, real time sharing platform gives users a way to combine visual and…

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How Social are you?

How Social are you?

How many different social media accounts do you have? I’m guess there are even a few you have forgotten you signed up for. I’m certainly guilty of this, checking out something new then losing interest as it fails to gain participants or just doesn’t appeal to me (and can someone please explain Snapchat to me). This really isn’t a problem, when Josh or I decided to quit a platform. We are our own…

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[thevangelders]

Hashtags and QR Codes

Hashtags and QR Codes

A few weeks ago in a “Travel Tuesday” post I shared a few of the mobile apps that Josh and I can’t live without. Well this list didn’t include any social selections. I wanted that post to be more about the things you might not have on your phone. We both use Facebook throughout the day for entertainment but the first thing I check in the morning (well after Lululemon for any new sales) is…

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