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In China, the new Ubox app for Android, iPhone and Java-based phones allows users to make purchases at participating vending machines entire through their smartphone. The icing on the cake? The app also grants a 10% discount for all transactions.
You can watch a video here (but it's in Chinese- anyone?)
In South Korea, Tesco Homeplus becomes #1 in the online market by providing convenience to the masses. Creating virtual stores in the busy subway stops, online sales surged 130% by allowing passerby to grocery shop using their smartphones. Did I mention purchases were delivered that day?
Even CNN gave this campaign some love here.
