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McCain Foods (UK) creates baked potato scented bus shelters in York, Manchester, London, Nottingham and Glasgow. By pressing a button, the 3D potato warms to the touch, releases a fresh-baked smell and dispenses cupons.
Read about it on Creativity here.
DDB Group Singapore uses RIFD technology to promote Starhub's online music store.
General Mills is leveraging the fact that people read their cereal boxes by building interactivity into the packaging content – a lot of activation by mobile.
Read about it in USA Today.
Last week, Facebook announced that 60 apps will be allowed to stream in user's timelines.
Here is the link for more info.
Done by OgilvyOne Worldwide (Athens, Greece), consumers can use their phone to send secret messages to friends on Kraft's Lacta chocolate bars. Just in time for Valentine's Day!
Learn more about the augmented reality app here.
A couple months old, but Nokia partnered with deadmau5 to create a giant, 4D light show in London to launch their Lumia 800 Windows phone. Talk about a spectacle!
Here's the story.
JWT London used Blippar, the first image recognition app focused on brand-constumer engagement, to enhance their business cards. Check it out.
Do you have what it takes to be a pizza hero? Domino's newish game for iPad let's you test your pizza-crafting skills. This will make you hungry, and luckily Domino's even let's you order your special pizza straight from the iPad.
More info from Domino's here.
Engadget also wrote about the game.
Twitter has partnered with Chevy to create a pretty cool hub that aggregates Super Bowl tweets.
Check it out here.
3LiveShop, a collaboration between digital agency B-Reel, Teenage Engineering and Isotop in Stockholm, Sweden, allows for the complete virtual shopping experience.
In China, the new Ubox app for Android, iPhone and Java-based phones allows users to make purchases at participating vending machines entire through their smartphone. The icing on the cake? The app also grants a 10% discount for all transactions.
You can watch a video here (but it's in Chinese- anyone?)
Vipp let's you download their famous trashcan to replace the standard one on your Windows or Mac desktop.
Always wanted your own, handheld meteorologist? New Dark Sky app promises to predict exactly when it will rain using location-based technology. I know we all need this in Portland (insert sarcasm here.)
Interested? Read more here via CNN's What's Next blog.
In South Korea, Tesco Homeplus becomes #1 in the online market by providing convenience to the masses. Creating virtual stores in the busy subway stops, online sales surged 130% by allowing passerby to grocery shop using their smartphones. Did I mention purchases were delivered that day?
Even CNN gave this campaign some love here.
Amazing case study. In one month, Bing saw an 11.7% increase in visits through this extremely innovative campaign leading up to the release of Jay-Z's 'Decoded.' Can I get a what what!
Droga5 does Jay-Z decoded.
Are animated ice skaters your thang? This holiday season, Starbucks allowed customers to animate their coffee cups via an augmented reality app.
Mashable explains here.
AlmapBBDO (Brazil) created a fun iPad ad for Audi Magazine.