#mobile share value

[technobuffalo]

[robpegoraro]

Starting Sunday, phone prices will look a little less fake in the U.S. That’s when AT&T will follow the lead of its competitor T-Mobile in offering lower prices to subscribers who bring their own phones to the carrier—and giving existing subscribers a discount

See how many nice things I can say about AT&T when it does something legitimately consumer-friendly? In this case, it's giving customers a break on the monthly rate if they bring their own device or keep an old one after concluding a contract--following T-Mobile's lead in separating hardware and service pricing. If you're an AT&T subscriber, does this make you more inclined to stick with the company?