#mobile-ads

[mobile-matters]

Pontiflex and 'Mobile Signup' ads

Pontiflex, a mobile ad company has a signup model where advertisers only pay after someone viewing an ad actually completes a sign-up platform.

They've recently raised $7.7 million in new funding to grow their platform, AdLeads.

It provides an opportunity for smaller businesses to feel safer about their ad spend across mobile apps, making sure they pay for the signups they seek, rather than wasted clicks or impressions that may not lead to any business benefit.

In addition to the extra security it provides, platforms like this could really open the eyes of businesses that have shied away from digital before, with positive results highlighting the power of digital (and mobile) communication with an actively engaged, targeted audience.

[mobile-matters]

Mobile optimisation: the target for 2013

This article on Econsultancy shows some really interesting stats for the coming year, such as mobile optimisation being the most sought after digital business opportunity.

Of the top 5 subjects, I'd argue 3 can be closely linked to mobile. Mobile optimisation for businesses is a given, but targeting & personalisation, as well and content optimisation both have very close ties to a more mobile approach, too.

As users keep their mobile on them wherever they go, and they store a wealth of information about themselves on their mobile, the power of mobile should not be ignored when approaching such topics.

Additionally content optimisation is an important focus of the Mobile First approach, where the most relevant points should be prioritised, and the overall content should be more succinct to provide easier digestion on smaller screens.

Other standout stats from Moth's article are how mobile now represents over 20% of Facebook's ad spend (the bulk of which is on Android), iPads dominate 97% of tablet ad spend, but Android phones account for 71% of smartphone ad spend.

Mobile internet access over Christmas has never been higher, and the most popular gifts bought online over Christmas were e-readers, smartphones and tablets, which will only fuel the power of mobile from here on.

[cgilles1-blog]

According to a new study from Dynamic Logic, as Mobile's losing a bit of its novelty; consumers are starting to tell the difference between the good mobile ads and the bad. Previous research found that essentially all mobile ads yielded positive effects. Now "bad" ads are significantly under-performing. Brand favorability was 14.5% higher among people who saw the best-performing mobile ads than people who hadn't seen the ads. The worst-performing ads, meanwhile, had a negative correlation with brand favorability. Get the best interactive rich media ads: http://getinteractive.tv/