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Mobile payments and marketing strategies
A study from eMarketer has revealed that mobile payments can be used as effective marketing tools. They can help firms reach millions of consumers. However, retailers are not exploiting the potential of these solutions.
Mobile payments in the UK
A research from eMarketer demonstrates that mobile payments are becoming more popular in the UK. It is expected that in 2021, proximity transactions made with smartphones will grow to a user share of 28.8%.
Mobile payments increase retailers’ ARPU
Mobile payment solutions provide retailers with several advantages. Giving customers the opportunity to pay with their smartphones while shopping increases the average revenue per user (ARPU) and the profit margin of merchants.
