Data company Mobilewalla used cellphone information to estimate the demographics of protesters. Sen. Elizabeth Warren says it’s “shady” and concerning.
Mobilewalla, released a report titled "George Floyd Protester Demographics: Insights Across 4 Major US Cities." In 60 pie charts, the document details what percentage of protesters the company believes were male or female, young adult (18–34); middle-aged 35º54, or older (55+); and "African-American," "Caucasian/Others," "Hispanic," or “Asian-American.”
"African American males made up the majority of protesters in the four observed cities vs. females,” Mobilewalla claimed. “Men vs. women in Atlanta (61% vs. 39%), in Los Angeles (65% vs. 35%), in Minneapolis (54% vs. 46%) and in New York (59% vs. 41%)." The company analyzed data from 16,902 devices at protests — including exactly 8,152 devices in New York, 4,527 in Los Angeles, 2,357 in Minneapolis, and 1,866 in Atlanta.
“It’s hard to tell you a specific reason as to why we did this,” [CEO] Datta said. “But over time, a bunch of us in the company were watching with curiosity and some degree of alarm as to what’s going on.” He defined those sources of alarm as what he called "antisocial behavior," including vandalism, looting, and actions like "breaking the glass of an Apple store.” He added that they were attempting to test if protests were being driven by outside agitators.
Datta told BuzzFeed News that his company, on average, has access to location data for 30% to 60% of people in any given location in the United States. Mobilewalla said in a YouTube video that it collects an average of 25 billion “signals” (or pieces of information, like GPS coordinates) every day. Every week, these signals pour in from an average of 1.6 billion devices. Datta said that about 300 million of these devices are in the US.
There is currently no federal law that regulates how companies like Mobilewalla — which buy and sell people’s data on the internet — can use people’s information.
