Innovazione di Innovera.


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Innovazione di Innovera.
New Jersey-based Modern Meadow’s revolutionary products are made in a lab because the company believes in “a future where animal products are animal-free.” The start-up’s new vegan leather, made with a process similar to brewing beer, will possess a striking likeness, in terms of smell and texture, to animal hide... Additionally, Modern Meadow’s bioleather can be made to any specified color, thickness, or texture.“We have engineered a strain of yeast — like a cousin of what you’d use to brew beer — which can produce collagen through fermentation,”
(via Vegan Biotech Company 'Poised to Disrupt' the $100 Billion Leather Industry)
DNA may be the future of fashion !
We all know that the fashion industry can be very problematic when it comes to the environment. That’s why more brands are now trying to be more eco-responsible. It might be nothing but a marketing strategy, but at least, they are doing something about the environment.
Yesterday I was discussing with a friend of mine about sustainable. She told me about Modern Meadow, an American brand which uses biomaterial, more particularly synthetic DNA, to create leather. The brand even launched a whole clothing line, ZOA, only made with synthetic DNA. To be honest with you guys I did not fully understand the mechanisms of synthetic DNA. It’s quite difficult to grasp but it is definitely innovative. Synthetic DNA is used in various sectors such as medecine and the alimentary industry. For example, you can create beefsteak from synthetic DNA in a laboratory, or create flavours. This innovation implies that we will not need to kill animals anymore to feed or clothes ourselves. The implications are just huge guys !
I did my own research on the subject and saw that besides Modern Meadow, other fashion brands like Bolt Threads also use synthetic DNA to reproduce silk. . Maybe we'll also have fur made with synthetic DNA !
Zoa by Modern Meadow
Now a company called Modern Meadow says it can “biofabricate” leather without the rest of the cow. It does not quite grow cow skin, either; it grows a strain of yeast engineered to produce collagen, the protein in skin that gives leather its strength and stretch. Traditionally, making leather amounts to removing almost everything from skin (fat, hair, etc.) that isn’t collagen. Modern Meadow is basically skipping ahead. Once purified, pressed into sheets, and tanned, their vat-grown collagen becomes, essentially, leather.
Check out how to grow your own leather - A Modern Meadows success story. Link in bio #modernmeadow #tomorrowsshoestoday #sharpsguide #leather #innovation #mindblowing