This poster advertising the class тАЬGender in News Media and TechnologyтАЭ uses imagery that has the denotative meaning of 4 women in different clothing and backgrounds giving a talk.
However, the poster also has the connotative meaning of unification and power empowerment. All four of these women come from either different careers or backgrounds as denoted by their outfits, but they are connotatively unified by the same red coloring in their clothing. From their suits, to the construction hat, to the head cloth, they all have the red color scheme bringing them together. The smiles and red blushes on the face also connotes a sense of confidence and happiness that empowers all four women.
This bell graphic that appears in every elevator is a great example of an iconic function. It bears a literal resemblance to a bell to inform people that the button can be used to run for help, similarly to a bell.
This тАЬmake summer a thingтАЭ poster is a great example of the use of indexical function. Instead of trying to use a literal image of summer, it uses graphics that are existentially related with summer. The watermelon is a fruit that is commonly eaten during summer times. The flamingo represents lawn flamingos or even inflatable pool flamingos that you would also see in the summer. The sun is a more literal representation of summer weather. The beach umbrella also invokes the idea of beaches and summer weather. The flower also invokes the relationship between plants flourishing and in the summer weather. While each of these graphics are not an iconic or symbolic image of summer itself, they act as an indexical function due to their pre-existing relationship with summer as a concept.
The recycle symbol on this recycling bin is a great example of a symbolic function. It is culturally accepted that the graphic of 3 arrows interloping in the triangle shape is the symbol of recycling. Even if the arrows have nothing to do with the act of recycling, it is a culturally accepted representation.
6. This poster advertising the class тАЬGames and SocietyтАЭ is a great example of a graphic that references a past aesthetic. The font used in the header specifically references the pixelated aesthetic of video games fonts in the 1980. During the time, video game graphics were extremely limited, So this pixelated look came to define the aesthetic of the time period. This immediately invokes a feeling of nostalgia, as this era was such an iconic period of video game history.
┬а#module5