Meghan Steals Fits From Kate’s Kids for Her New Online Shop
HIGHEST FORM OF FLATTERY?
Meghan is marketing the heck out of a bunch of brands that royal fans already associate with the Princess of Wales.
Tom Sykes Apr. 14 2025
Meghan Markle has made the unlikely decision to promote a series of clothing brands associated with her arch-rival, Kate Middleton, on her new internet shopping page.
Given that Meghan’s kids have only been rarely photographed, the general public has had little idea of the prevailing Sussex child aesthetic—until now.
And intriguingly, Meghan’s “Easter Edit,” which she uploaded to her ShopMy page Monday, notably features classics from brands generally associated with Kate Middleton’s kids, George, Charlotte and Louis.
There is—for example—a floral rabbit dress from U.K. brand Trotters, which has long been a go-to for the Cambridges. Princess Charlotte wore a similar dress in a different color from the brand in photographs sent out by Kate to mark her fourth birthday (the dress subsequently sold out in record time).
Another famously royal-adjacent British brand, Boden, is also featured in Meghan’s new edit; a cute baby dress with a blue, pink and yellow shell motif is among her choices. Boden has made no secret of its attachment to the Windsors, releasing a “Very British Baby” collection in 2018, to mark the birth of Prince Louis. Princess Charlotte wore a Boden sweater in her eighth birthday photos, which were taken by Kate.
Meghan’s collection also references another iconic young royal moment with a pair of checked pajamas in pale blue from American brand Petite Plume. Who could forget the swagger of Prince George wearing the same Petite Plume PJ’s for an after-his-bedtime meeting with President Obama at Kensington Palace in 2016?
Meghan’s selection does also include plenty of merchandise not seen in a Middleton family photo shoot, including a Peter Rabbit Easter egg hunt kit, passion fruit-flavored candy carrots, and “bunny baby” booties.
Jessica Burrell 14 April 2025
The Duchess of Sussex has been trying – and, depending on your point of view, failing – to hit the mark on a sartorial offering for some time now. But her latest venture might just be her most successful, at least in terms of emulating royal taste.
“The Easter Edit”, which has just dropped on Meghan Markle’s Instagram shop, features a selection of homeware, various gifts and, most notably, childrenswear. The latter is presumably inspired by the wardrobes of Archie, 5, and Lilibet, 3, the children Markle shares with Prince Harry.
This follows the launch of Markle’s ShopMy platform last month – a “hand-picked and curated collection” of products from which she earns commission when followers purchase.
Boys’ Ludlow unstructured suit jacket in linen, £188, J.Crew
When you consider the overall mood of the edit – classic, pastel-toned traditionalism – it seems that the family has taken a leaf out of the Cambridge children’s style playbook. And if you consider the brands featured, things become increasingly royal-adjacent.
Of immediate interest to royal style fans is a floral and rabbit motif dress from Trotters, which has long been a favourite of the Cambridges, with Princess Charlotte memorably wearing a similar dress from the brand on her fourth birthday. The Liberty-print style she wore sold out overnight, and Meghan’s choice might well go the same way given that it’s currently reduced to £54 from £72.
Bella Bunny Petal Dress, reduced to £54 from £72, Trotters
Another royal favourite featured is Boden – specifically a cotton baby’s dress, £27, featuring shells arranged in rainbow patterns. The Prince and Princess of Wales are known to be fans of this British brand, which even released a “Very British Baby” collection in 2018, inspired by the birth of Prince Louis. Princess Charlotte has also been pictured in Boden, donning a jumper by the brand for her eight birthday photograph.
Gathered Woven Dress, £27, Boden
As well as dresses, the collection also features two pairs of gingham pyjamas – one in pale blue and one in pale pink – £44, from American brand Petite Plume. The blue pair appear to be the exact style Prince George famously wore to meet President Obama in Kensington Palace in 2016 (he wore them with a dressing gown from the same brand).
Kid’s Twill Pajama Set in Light Blue Gingham, £44, Petite Plume
Markle’s original edit focused on her own fashion choices, with clothing and accessories from a high-low cross-section of brands, including a Uniqlo trench coat and Saint Laurent sandals. Judging by the fact that these items remained in stock after being featured, it feels fair to say that the venture failed to hit the mark.
Only time – and the spending power of Markle’s followers – will tell if this Cambridge-inspired selection is more successful. Given that, at the time of writing, the Boden dress is marked up as “Selling like hotcakes” on the UK website, it might well be.
