This administration’s tweets, long bland, have become punchy and even viral as the president has shown more willingness to go after Republicans
Dark Brandon arises at Twitter! 😎
The White House Twitter account under Joe Biden has become substantially more interesting in recent months. It’s not quite at John Fetterman levels yet, but it’s certainly moving in that general direction.
Trump Republicans were having temper tantrums about the Biden administration’s student debt forgiveness program. Anything that helps middle and lower income people, especially people of color, is going to generate venom from the right.
[T]he White House account this week decided to hit back in uncharacteristically feisty — and personal — fashion after a number of Republicans hammered Biden’s decision to wipe out up to $20,000 in student debt for many borrowers.
When Rep. Marjorie Taylor Greene (R-Ga.) criticized the loan forgiveness, the White House tweeted a clip of Greene slamming the decision and added, “Congresswoman Marjorie Taylor Greene had $183,504 in PPP loans forgiven,” referring to the covid-era Paycheck Protection Program, which made loans to businesses.
It didn’t stop there. In a series of five more tweets, the White House targeted other Republicans who had criticized the decision with the same template: reminding Americans those same lawmakers had hundreds of thousands or even millions of dollars worth of loans forgiven under the Paycheck Protection Program, while attaching video clips or tweets from the lawmakers.
Some of the credit for the new approach on Twitter goes to new White House staffer Megan Coyne.
[T]he new strategy seems to reflect growing optimism within the administration as polls have shown rising approval ratings for Biden and growing enthusiasm among Democrats, with many becoming more engaged after the Supreme Court overturned Roe v. Wade earlier this summer.
The White House also recently hired Megan Coyne as deputy director of platforms in its Office of Digital Strategy.
While Democrats are generally more witty than Trump Republicans in real life, Democratic office holders and party officials all too often come across like Chuck Schumer on decaf.
That’s been changing lately. Democrats feel invigorated by the momentum from the backlash to the GOP Supreme Court’s decision overturning Roe v. Wade. And Pennsylvania Lt. Governor John Fetterman, a Democratic candidate for US Senate, has been conducting a clinic on how to deal with hapless Republicans like Dr. Oz.
So if you’d like to follow the newly assertive White House Twitter...
@WhiteHouse
You don’t have to be in Pennsylvania to appreciate John Fetterman...
@JohnFetterman
And a personal favorite of mine for a couple of years is Rep. Ted Lieu...
@TedLieu
A recent tweet where he cuts through Trumpist bullshit on classified documents.
It’s good politics to be more assertive while adding a touch of humor.
