#mozcon2017

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“This is not the perfect flywheel for every agency, but it’s a start.”

Heather Physioc, Director of Organic Search at VML, Inc. on how to do content right at agencies.

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What is content? Here’s the top 25 answers from digital marketers. Moral of the story, there’s no one definition because it depends on who’s consuming it.

From Heather Physioc’s (Director of Organic Search at VML, Inc.) presentation “From Anchor to Asset: How Agencies Can Wisely Create Data-Driven Content.”

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An external link is just as viable as an internal link. Consistency across architecture.

Matthew Barby, HubSpot

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Microsoft’s Purna Virji is showing off Bing’s SERP chat bot as she highlights the importance of conversational search and interactions in her talk “Marketing in a Conversational World”

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Are you sending remarkable email? Are you meeting your subscriber needs? Check this handy graphic from Litmus VP of Marketing Justine Jordan’s presentation “The Tie That Binds: Why Email Is the Key to Maximizing Marketing ROI”.

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Portent, Inc. CEO and Founder, Ian Lurie, explains why you should be a badger instead of a unicorn in his amazing presentation “Size Doesn’t Matter: Great Content by Teams of One”

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What you want to do is repurpose the hell out of your content.

Ian Lurie, CEO & Founder at Portent, Inc. presenting “Size Doesn’t Matter: Great Content by Teams of One”

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Things to Remember for Reddit Content Marketing

Director of Go Fish Digital, Daniel Russel, says you should keep these things in mind when using Reddit for content marketing:

- Become an active user

- Master Reddit’s search function

- Model and riff off of top content

- Keep in mind that Reddit has limits and data is skewed