#mpresearch

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Sustainability / UPF and pollution

https://www.soilassociation.org/blogs/2022/august/24/how-bad-is-ultra-processed-food-for-the-planet/

Ultra-processed foods should be central to global food systems dialogue and action on biodiversity

The truth about processed foods' environmental impact

Processed food conjures up images of giant, resource-guzzling factories – hardly good for the planet. But could processing actually help red

Ultra-processed food typically undergoes extensive processing, resulting in significant waste generation, substantial water and energy usage, and elevated levels of greenhouse gas emissions. This aspect shows that processed food not only impacts our health negatively but also has detrimental effects on the environment and biodiversity.

Highlighting this factor in my project is crucial, as environmentally conscious consumers are more likely to connect with a brand on a deeper level when they understand its commitment to environmental issues.

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Social platforms

With 60% of Instagram users falling within the 18-34 age range, aligning with my target demographic, I've chosen Instagram as the primary advertising platform. Additionally, Instagram users are notably active and engage with ads more frequently compared to other social platforms. To expand my reach further, I'll also design posters for public spaces, allowing me to connect with the target audience across various environments.

Instagram Statistics 2024: Key Demographic and User Numbers

Discover everything you need to know about Instagram's user base - Monthly & daily active users, growth figures, demographics & much more!

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Lucie Corbasson-Guévenoux

I'm often drawn to vibrant illustrations, and this time, I found inspiration in Lucie's artworks to explore colour matching for my own project. Her use of a similar colour palette provides valuable insights into creating harmonious and visually engaging designs.

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Presentation research

Fun ways of presenting branding/packaging:

images of the real product with stickers/text over it

photo animations

instagram story without a phone

flat design of the packaging

tote bag

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Food labelling

Packaging and labelling

Legal requirements that you have to follow as a food business.

Food labelling: giving food information to consumers

Find out the information you must give to customers on food products and how to give it.

I went back to gov.uk to make sure I haven't missed any important labels.

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Food Traffic Lights

Food labels

How understanding food labelling can help you keep a check on the amount of foods you eat that are high in fat, salt and added sugars, as we

The Food Traffic Lights system offers a universal approach to distinguishing between healthy and unhealthy products. However, its complexity becomes apparent when considering that calculations are based on serving sizes, which often differ from the full size of the product. Additionally, factors such as variations in ingredients, processing methods, and nutritional density further complicate the interpretation of these labels. That's why using this system wouldn't resolve the issue of healthy and unhealthy food.

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Achieving a truthful look

I asked chatGPT for tips to achieve a truthful look. This will help me with promotional materials.

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Behavioural economics

Using Behavioural Economics For Rather than Against Consumers – A Practitioner’s Perspective

The science of behavioural economics has gained major traction with policy-makers over the last decade, culminating in the award of a Nobel

This article provided valuable insights into consumer behaviour and the psychological tactics employed by other brands to influence their customers' purchasing decisions.