#multi-channel analytics

[technologyleaders-blog]

[technologyleaders-blog]

Our Measurable, Multi-Screen Future

The Super Bowl on Sunday was the third most-viewed in history, according to Nielsen. And that used to be the whole story.

Now it’s destined to be just another note in the Ratings Symphony Orchestra. That’s because this year, it became evident to all that many of us are not totally watching TV when we’re watching TV. Are we playing roll-the-ball with Rover or Tabby? Sure. Throwing popcorn at each other? Maybe. But most certainly we are fiddling with some other colorful, flat-screened device hooked up to the cloud without wires–while the Giants are hating to score the winning touchdown–or even while that bandaged-up guy on Downton Abbey claims to be the heir to a great fortune.

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[technologyleaders-blog]

Is there tension in your organization between the marketing and IT departments? The battles for who controls your company's web analytics heats up.

[technologyleaders-blog]

Of a History with Webtrends

There’s no excuse for hiding it: Technology Leaders has been building analytics solutions using Webtrends analytics tools for almost ten years now. If you don’t want to read an obvious plug, skip the next paragraph:

Technology Leaders has performed hundreds of successful engagements using Webtrends technology; and its depth and breadth of knowledge of Webtrends probably exceeds any in the marketplace today.

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