Technology Leaders

Technology Leaders is the web analytics and digital marketing consulting company. With over ten years of expertise and services in the analytics industry, we help our clients drive shareholder value by maximizing the role of analytics in making critical marketing and business decisions. Headquarters: 230 Park Avenue, 10th Fl New York, NY 10169 646 524 7546 [email protected] Company Website Blog Linkedin Twitter Facebook Google + White Papers and Presentations Paperli.PaperFrame.Show({ id: 989242, width: 390, height: 480, background: '#ECECEC', borderColor: '#DDDDDD' })

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Mr. Webb and the Google Car: Out for a Spin

A look at what riding in a driverless Google Car could be like.

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Does Google Control Your Destiny?

Visibility is a top goal for digital marketers, and it boils down to a very particular and very mysterious process we know as "Google Search Ranking."

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Web Analytics Specialist (Webtrends and Google Analytics)

Technology Leaders is seeking a highly skilled, entrepreneurial, digital analytics individuals with strong project management skills.

Helping our clients achieve maximum results is our top priority. For that reason, we aim for a work environment that empowers employees so that the customer experience is always optimal.

If you are a qualified digital analytst with strong experience and an entrepreneurial spirit, we’d love to hear from you.

WEB ANALIST (Webtrends and Google Analytics)

Working directly with senior members of the firm, contractor will bring the following skills to bear on both the strategic and tactical direction of the company:

Deep knowledge of dimensions and measures as well as knowing the difference between visit and hit based metrics; the ability to create custom reporting leveraging the data collected as well as being able to identify and provide support/documentation for any additional data capture needed for reporting

Being able to translate business need into tangible working reports is a must

Based in New York, the firm is looking for contract consultants to work with our team on certain key projects; contractor does not need to be in the New York area, though proximity to the Eastern Seaboard is a plus

Expert knowledge of the Webtrends tool set, with strongskills in knowledge of Google Analytics and Adobe Online Marketing Suite(Omniture)

Expert knowledge of JavaScript tagging, report building,and all attendant technologies associated with tracking typical sites as wellas Flash, mobile and social networking venues; knowledge and experience withmultiple CMS systems a plus; knowledge and experience with systems andarchitecture also a plus

Desired Skills and Experience

Must Have Skills: JavaScript, jQuery XML, Excel, HTML,Knowledge of how RIA applications work (AJAX, Flash, Silverlight, etc.)

Nice To Have Skills: MSSQL, MySQL, JAVA,.NET, PHP, any and all additional scripting languages.

APPLY NOW

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Achieve Your Marketing Objectives

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Deconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really going on. 

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Yogi Berra: 4 'Comments' on Mobile Marketing

What would Hall of Fame catcher Yogi Berra say about multi-screen environments, rich media, and conversion rates for smartphones?

FIND OUT

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Convergence Analytics at SES NY March 26

Join industry leaders Andrew Edwards and Rand Schulman on Tuesday, March 26 at SES NY.

CLICK HERE TO REGISTER Andrew and Rand will be presenting with Google and releasing their report on Convergence Analytics.

Google's new product, Universal Analytics Beta, will surely impact the BI space like Google Analytics impacted the Analytics space.

Read More >>

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Convergence analytics has taken on a life of its own. Here are the top five facts you should know about it right now

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Web Analytics Best Practices: Trusting the Numbers

In this Free Guide, we’ve outlined the two most common ways analytics data becomes under-utilized in the organization.

DOWNLOAD GUIDE

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Data is actionable only if it comes at the right time. So, depending on what kind of action you need to take, "real time" will mean "soon enough so I could do something with it."

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Video: Andrew Edwards Talks ‘Convergence Analytics’ and the Benefits of Tag Management

Andrew Edwards, co-founder of the Digital Analytics Assocation (DAA) CEO at Technology Leaders, joined a panel of web analytics industry pioneers at Digital Velocity to discuss the value of tag management. Andrew spent a few minutes with Tealium to define “convergence analytics” — his new initiative with fellow web analytics pioneer Rand Schulman — and to expand on the benefits of tag management. To keep up with Andrew and other hot topics in the analytics space, visit Andrew’s blog Measure for Measure.

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How Engagement Affects Conversion

Does your funnel look like a distorted martini glass? Many enter but few get past the landing page? It means you’re losing your most valuable marketing asset (people who came to your site) almost immediately.

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Web Analytics Best Practices Guide: Process and Control for Analytics

We have outlined in this Free Guide how you can build and control a repeatable process by: • Defining • Deploying • Coding/Documenting • Testing DOWNLOAD: http://info.technologyleaders.com/web-analytics-best-practices-guide-process

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Is predictive analytics due for a growth spurt as customers look for more consistent targeting in their hunt for ROI?

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What’s Wrong With ‘The Hobbit’ (and Maybe Your Analytics)

What the bloated adaptation of J.R.R. Tolkien’s novel can teach you about trimming down your analytics efforts.

Read More >

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Web Analytics Best Practices Guide for Analytics Strategy

The Web Analytics Best Practices Guide for Analytics Strategy was created to help you you identify the roadblocks that organizations face in getting value from Web Analytics. Download the file to learn: • the 5 characteristics of the Data Driven Organization • why it's essential to focus on the Bigger Goal • how to approach your Key Decision Points

DOWNLOAD GUIDE

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As a GACP, Technology Leaders offers a variety of services to help clients make the most out of Google Analytics, including web measurement planning, advanced feature implementations, media analysis and consulting, website optimization, and more.