Thursday @ OFFF 2011 Barcelona
A warm but overcast morning in Barcelona for the opening day of OFFF 2011 at the CCCB. Passes and super nice brochure (would you expect anything less) are collected and into the festival I go. The site consists of a main conferenece hall (Roots), a slightly smaller theatre (Bis), a workshop area, a cinema, stalls selling all sorts of nice things, an outside viewing area and tented bar for those post-barcelona-night-out cafe solos.
I arrive early for the opening lecture from Marco Vinicio Morales or Kult Nation who created the partner titles for the festival. He speaks about his creative process and how it links to dreams, he suggests that even though we have access to masses of information most of it is bad news - unemployment in Spain, murder, death and destruction in Mexico - which means that we no longer think we are able to overcome these problems and build a utopia. He speaks of how he allows mistakes to take his creativity into places which ordinarily he would not conciously go.
Vasava a design agency from Barcelona are the next speakers they discuss what has made them and keeps them successful. Teamwork, cohesion, effort, evolution, inspiration and technology are the key. They show us some exclusive work-in-progress and plead with the audience not to put it online. Jointly speaking with Vasava were Adobe who were evangelising and selling there super new tools...not quite as inspiring as the first talk but Dreamweaver's capabilities for developing on different platforms looks pretty good I must say.
After a long Spanish lunch (full Ingles actuallly) we are given another session on how to be a successful design agency, while this talk was very similar to the Vasava talk it was much less dry and pretty funny. Falk and Suns approach to running a business is to just do it, then plan afterwards. They said that they like to employ foreign workers because they don't know when public holidays are. :)
The most interesting session of the day for me was from Multitouch Barcelona, who argued and bickered their ways through a session on interactive design. They build interactive installations and research how people use these. They explain that their initial expectations are always wrong. They talk about how people become more creative when they see the potential of the technology and how different subsets of people come up with similar creative ways of using the tools and installations even if they haven't seen each others work.
After another break Blake Edwards from Vimeo talks about viral creativity and how social networking sites are allowing people to learn and be inspired by each other. He also talks of how people are copying each other - big bombastic music in pretty much every timelapse video for instance. This talk was pretty good my only gripe is that I just wish he hadn't mentioned Vimeo every ten seconds.
I watched the last session in the outside area with a beer which was very nice and after it finished I was idea'd out and pretty hungry so it was time to call it a day.