For me, there are six questions I ask myself to determine representation vs queerbaiting:
What are is it from? What is representation for some conservative countries may seem like queerbaiting for other countries.
Is the portrayal different or out of place? For shows, are portrayals of straight couples treated differently than gay couples. Does the storyline seem random and last minute? Or does it fit with the storyline. It’s all about thinking things out. Are the gay characters sexualized more or less? Both can be queerbaiting.
Is the acting forced? Or is it treated well and with care. Like is there some moments we call Gay Chicken. Or is it treated respectfully.
Are they portraying characters or being themselves? Fanservice is more queerbaiting because they aren’t portraying characters. But a mv they are characters. It’s all more or less make-believe.
Are there blatant stereotypes or ways to lean more to female attention (for mlm) or male attention (for wlw)?
Does the gain outweigh the loss? For some people, queer portrayal could end their career or lead to the downfall of a show’s ratings. If it’s more of a risk, it’s probably not queerbaiting because they are less likely to do it for hopes of benefiting.
I am sure there are others and I’ll edit it later but it’s late so gn! Also this is just MY opinion, so take it as you will. 💤💤