#myground

[deliriumista]

[superandfly]

Nike - My Ground - Andres Iniesta

I've been a big fan of Nike's 'My Ground' campaign, which asks enthusiasts to submit pictures and videos of where they learnt to play the beautiful game. From the very top down, the campaign takes the game back to its very roots, and leaves you with a real sense of nostalgia, with Andres Iniesta (above) journeying back to where he started. 

[superandfly]

Love this campaign from Nike, asking people to send in pics of the ground they play football at (twitter/Instagram) Has a real grassroots element to it, and pulls in some great content.