#new mainstream

[pourstirwatchserve]

Marketing Keywords to Know: March 13, 2014

Marketing Keywords to Know: March 13, 2014

New Mainstream

They all have different experiences and needs.  Keep that in mind!

Definition: Understanding and acknowledging growing cultural diversity in order to market effectively to the growing minority population

With minority growth contributing to more than 88% of population growth in the United States, marketers are trying to be more proactive when marketing to these population segments.…

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[wolffolinsblog]

The New Mainstream: Film now available

As we’re all finding out, consumers no longer simply consume. They’re active, skeptical, creative and entrepreneurial — and being an activist consumer is no longer a minority pursuit. Wolff Olins partnered with Flamingo this year to uncover consumer behaviours that are moving from the fringe to the mainstream.

Last month our CEO Karl Heiselman spoke alongside Flamingo's Co-CEO Kirsty Fuller and Daniel Cherry Vice President, Consumer Planning, Diageo, Henrik Werdelin Managing Partner, Prehype, Jennifer Bove Director, Brand Design, GE and Troy Young President, Digital, Hearst - for a panel discussion moderated by Cliff Kuang Senior Editor at WIRED, on the significance of the changing relationship between people and brands, why it can’t be ignored by marketers, and the lessons that can help you profit from this new mainstream.

You can watch the full panel discussion that took place at BB Kings in NYC here.