NEXUS STUDIOS, LONDON: FROM HOTSTEPPERS TO HOLOGRAMS
Judy Hill, Executive Producer at Nexus Studios in London, joined AD STARS 2018 as a final judge. Since then, Nexus has been busy honing its Augmented Reality talents – here’s a snapshot of its latest AR innovations.
At AD STARS, we love keeping an eye on what our former judges have been working on, so we were curious to see Nexus Studios’ latest AR innovations.
From authentically recreating 18th-century royalty in a Korean palace to larger-than-life holograms, Nexus Studios is using pioneering AR technology in fascinating ways. Here are a few examples…
MEET YOUR NEW GUIDE, HOTSTEPPER
HotStepper is a wayfinding app unlike any other. Instead of following a blinking dot on Google Maps, how much more fun is it be to follow a half-naked man with some hot dance moves?
HotStepper is the world’s first augmented reality character-based wayfinding app, developed by Nexus Studios. Enter any address in the world and a groovy AR companion will guide you the whole way with added dance moves – if you’re lucky. You can download HotStepper on the App Store or Google Play.
CHANGDEOK PALACE: “CHANGDEOK ARIRANG”
Nexus Studios recently teamed up with SK Telecom and Google Korea to transform Changdeok Palace, a UNESCO world heritage site, into the world’s first digitally mapped AR experience.
Visitors will be able to interact with priceless artefacts, discover secret portals and engage with members of the 18th Century Joseon court as if they were actually still there, combining over 600 years of history and culture with next-generation AR technology.
This project is also interesting in light of COVID-19 and the rise of “contactless culture”. Coronavirus lockdowns and travel restrictions mean that many people can’t visit Changdeok Palace in person – but they can now experience it through AR.
SAMSUNG ‘AT&T 5G FAN EXPERIENCE’
Nexus Studios also partnered with Samsung and AT&T to create the world’s first 5G enabled stadium. They used AR to create photo-real, larger-than-life holograms, and mapped the entire AT&T stadium so that AR content could be located precisely within real-world environments. Fans could even digitally “meet” their heroes and have a photo taken with them.
Watch the case study here.
