Mar 8, 2021
BMW CFO dismisses Apple Car threat: ‘I sleep very peacefully’
BMW CFO dismisses Apple Car threat: ‘I sleep very peacefully’
As talk of “Apple Car” ratchets up, BMW CFO Nicholas Peter believes luxury-car maker is in strong position, well-positioned as electrification and private vehicle ownership alternatives transform the auto industry. William Wilkes for Bloomberg: “I sleep very peacefully,” Peter said when asked about Apple. “Competition is a wonderful thing — it helps motivate the others. We’re in a very strong…
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