6 Google Tools to Use When Conducting Keyword Research Today. ➡️ 1. Rising Retail Categories In May 2020, Think with Google launched an interactive tool called Rising Retail Categories to help us understand: Fast-rising retail categories in Google Search. The locations where they’re growing. The queries associated with them. ➡️ 2. Coronavirus Search Trends In March 2020, Google launched Coronavirus Search Trends. There was a surge in search interest for the topic, coronavirus, from late February through early May. Since then, search interest in coronavirus has fallen below the topic, weather, and is now roughly equal with search interest in the topic, news, but still remains above the topics of sports and music. ➡️3. Shopping Insights Google launched Shopping Insights in October 2015, but I’ve rarely used the tool before the COVID-19 recession despite the fact that it enables you to see how your company or clients stack up against your competitors, and it lets you track competing products in your category. ➡️ 4. Market Finder Google launched Market Finder in November 2017, but I’ve rarely used the tool in the past. But, it has now become a game-changer when helping clients navigate the “new normal.” ➡️ 5. Google Surveys Google Consumer Surveys was launched in March 2012. It was renamed Google Surveys in October 2016. ➡️ 6. Google Trends Google Trends was launched in May 2005, so it’s the oldest tool on this list. And many SEO professionals don’t use it that often because it doesn’t provide data on organic search volumes. But these aren’t normal times. And finding insights that can be processed within minutes of an event happening in the real world can get SEOs a seat at the table where strategic decisions are made. #NitishVerma #google #googleads #blogginglife #blog #blogger #blogspot #blogging #digitalmarketing #digitalmarketingagency #digitalmarketingtips #digitalmarketer #digitalmarketingexpert #digitalmarketingservices #seo #searchengineoptimization #searchenginemarketing #searchengineoptimisation #searchengine #searchengines #searchengineoptimizationseo (at Nitish Verma) https://www.instagram.com/p/CEHcAmfDhMx/?igshid=hmhocjwyuebi
