Summer calls for updating your wardrobe with the latest #trends ! Check these out on www.thedesignerlabels.com and post a query for the designer to get in touch with you! #myonlinerunway
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Summer calls for updating your wardrobe with the latest #trends ! Check these out on www.thedesignerlabels.com and post a query for the designer to get in touch with you! #myonlinerunway
Nitya Birla for Anubha Dawar
On the occasion of Teej, Nitya Birla serves as Anuha Dawar's inspiration. She dresses the stunning Aditi Gupta traditional lehenga in Aquamarine Ikat brocade in keeping with the holiday atmosphere. Her delicate day appearance was enhanced by Pushpanjali Jewels jewellery chosen by Style Karma. Anubha is endowed with a superb awareness of the hues and textures of skin. Anubha, who respects Nitya's elegance and sense of style, exclaims, "Dressed up Nitya is my dream come true!" She knew right away which colours to choose for Nitya in order to complement her skin tone and the outfit. This was a truly memorable celebration of talented teamwork, spreading sunshine in the colours of Teej.
Nitya Birla X Estee Lauder
For the release of the new Advanced Night Repair Serum in collaboration with actor and former Miss World 2017 Manushi Chillar, renowned American cosmetics company Estee Lauder teamed up with our designer and fashion legend, Nitya Birla.
Manushi and Nitya had a good history of attending the same school together. The two were an ideal combination for the debut of the high-end skincare product in Delhi's trendy Dear Donna because they both shared anecdotes about their alma mater. The entertaining live saxophone performance and signature drinks from the bartender, who made sure every visitor felt as opulent as the Estee Lauder serum, kicked off the evening. A lovely introduction to the product was given by the exquisite Manushi, who then met with Nitya and her guests. Elite fashionistas, beauty experts, bloggers, influencers, and fans of Estee Lauder who adore the newest Estee Lauder Advanced Night Repair Serum attended the event.
Nitya Birla for Tribhovandas Bhimji Javeri
Nitya Birla for Tribhovandas Bhimji Zaveri: Since 1864, India's top jewellery manufacturer, Tribhovandas Bhimji Zaveri, has used Nitya Birla as its muse. She dresses in fashionable clothing from The Delhi Vintage Company and Sonali Gupta Designs and fashions the magnificent jewels from the high-end jewellery brand in New Delhi exclusively for The Overdressed. For this partnership, makeup artist Rupali Choudhary, Dyson Hair India, and Studio Click public relations team up with ShangriLa eros, New Delhi. Jewelry is a representation of eternal art, and TBZD is the one who gave it life. It is highly sought after due to its assurance of cutting-edge jewellery designs, exceptional quality, craftsmanship, and confidence spanning over 154 years. Nitya proudly embodies this relationship of trust that has developed over time.
Nitya Birla Wins Iconic Achievers Award 2022
The prestigious Achiever's Award 2022, presented by WBRCorp, honours industry experts in several creative sectors and recognises their invaluable contributions to a variety of spheres of life.
Nitya Birla is honoured for her selfless offering of fabric facemasks, heal meals, medical aid, and ration donations to the affected and poor during the pandemic and earns the "Exceptional Social Service and Promoting Sustainable Fashion during the Pandemic" award. Through her #savingtheartist effort, NITYA BAJAJ also helped the industry's craftspeople while raising money for her daily wage workers. The designer humbly accepted the prize with notable figures like actor Mini Mathur and Varun Badola, and she pledged to continue supporting the cause of sustainable fashion.
Dress how you want to be addressed
To enable Indian women to make a statement instantly, modest cuts, delicate embellishments, and handcrafting were used to reinvent the cultural character of India. She is none other than NITYA BAJAJ, one of India's most prominent and vibrant young fashion icons and a very accomplished fashion designer. The upscale evening dress line is created by an Indian designer.
"Dress how you want to be addressed" Meet the high spirited woman who redefined Indian cultural ethos through its modest cuts, elegant embel
Dress How You Want To Be Addressed
To enable Indian women to make a statement instantly, modest cuts, delicate embellishments, and handcrafting were used to reinvent the cultural character of India. She is none other than NITYA BAJAJ, one of India's most prominent and vibrant young fashion icons and a very accomplished fashion designer. The upscale evening dress line is created by an Indian designer.
Nitya Bajaj: The Person
She was raised in New Delhi, where she was born, and received a top-notch convent education. Due to her highly educated parents and her family's background in tourism, Nitya was exposed to Indian arts, history, and culture from an early age.
She has always been passionate about the arts and painting, and she excelled in this subject in school. She excelled in national and international painting competitions, bringing several honours to her school. Nitya became interested in fashion as a result of her early love of trimming her grandma's sarees and her propensity for creative design.
After graduating from the National Institute of Fashion Technology in 2008, Nitya had a revelation that inspired her to forgo traditional fashion design in favour of exploring evening wear in a fresh way using handcrafted craftsmanship.
After graduating, Nitya Bajaj went on to participate in the reality competition "Lets Design," where contestants battled it out to design the greatest outfits with the fewest materials and the shortest period of time. She never looked back after that.
Prior to setting up Label Designer Nitya Bajaj completed an internship at Orient Craft, a renowned export business, where she created knitwear for companies including Zara, Next, and Abercrombie & Fitch. She also handled the creative style and brand aesthetics for the multi-designer boutique Kimaya in New Delhi. Nitya was inspired by her love of fashion and gained experience working with designers like Pam Mehta, Ankur and Priyanka Modi, and Prashant Verma.
Nitya had a significant year in 2008. She was selected as one of the winners of Wills Lifestyle's "The Debut," a programme that aimed to inspire fashion students by honouring and rewarding exceptional ability. She then started her entrepreneurial adventure after being inspired to create her own brand.
Nitya Bajaj: The Brand
2011, the birth of the brand NITYA BAJAJ, which specialises in luxurious traditional and modern Indian evening clothing as well as striking neckpieces. The brand's development of classy, feminine clothing embraces womanhood.
The designer label depicts the many, multidimensional lifestyles of modern women who value elegant, pricey, and enduring works of art as apparel. Each individually created item by Label Nitya Bajaj is a beautiful representation of uniqueness. Ethereal luxury is associated with the brand.
The brand takes pride in its fine craftsmanship, attention to detail, and its iconic line of western gowns, dresses, and skirts that have gained international acclaim while retaining their fundamentally Indian aesthetic.
The first foreign buyer for the Nitya Bajaj label came from Libya in 2008, and purchases from New Zealand, Australia, and the UK soon followed.
After winning a special mention prize in the Swarovski Jewelry Design Competition in 2011, the NITYA BAJAJ label debuted a line of evening wear with crystallised accents at the EPCH Jewelry Expo. Following two seasons in Pune fashion weeks in 2012 and 2013 and Rajasthan fashion week in 2013, the brand debuted their first Summer resort collection at Lakme Fashion Week in 2012.
The brand has done it all, from producing a special resort-wear and neckwear line for the Kingfisher Calendar Hunt 2013 competitors to private previews with companies like Shri Raj Mahal Jewellers, Nomarks, and VLCC.
Additionally, the designer has worked with well-known companies to create exclusive, limited edition pieces for them, including Swarovski, La Bante, and Johnny Rocket.
All of this has contributed to the brand's enormous level of global awareness, and it is now housed in a number of multi-brand boutiques in India, Indonesia, London, and Dubai.
Nitya Bajaj, a designer, is a proponent of humanitarian work. Label Nitya Bajaj believes that it's important to give back to the community as part of their social responsibility and donates a portion of their sales to charity.
The company backs "Joining Hands," a Mamta Charitable Foundation that tackles Indian poverty by giving free food to the poor. In addition, Label Nitya Bajaj collaborates with Nirmal Seva, Arya Boys Gurukul, and Arya Kanya Gurukul to assist education in India by giving free education and other amenities to underprivileged Indian children.
Nitya is a one-man army, thus her best asset is her confidence. A dedicated staff that functions more like a family supports that.
The constantly fashionable Nitya is always interested in learning about new trends, predictions, designers, and their collections around the globe.
She is adamant that learning happens every day. Her love of learning and willingness to accept information from anyone and everywhere keeps her current.
Nitya regards fashion as a personal trait that distinguishes an individual, and she holds international designers Giambattista Valli and Elie Saab in high regard for their sense of style.
NITYA BAJAJ is dazzled with her intricate details and its strong sense of beauty. Besides an illustrious list of Indian actresses like Sonam Kapoor, Parineeti Chopra, Gauhar Khan, Jacqueline Fernandez, Minissha Lamba, Prachi Desai, Sonal Chauhan, Vidya Malvade, Riya Sen, Raima sen, Kalki Koechlin, Shibani Dhandekar, Payal Rohatgi, Kanishtha Dhankar, Mallika Haydon, Sonakshi Sinha, Nimrat Kaur, Neha Dhupia, Mugdha Godse, Huma Qureshi, Tara Sharma and Karishma Tanna to name a few; the brand has been encouraged by Fashion magazines like Vogue, Harpers Bazaar, Elle, Cosmopolitan, Marie Claire, Femina, Hello, Hi Blitz and Stardust.
Why do clothes and non-clothing firms want to enter the facemask market?
The new, pandemic-induced reality has forced a drastic change in how we go about our daily business and has imposed new expectations on everyone. One of the most crucial of them is donning a mask.
Masks as a category have proliferated from a strictly medical item to a necessity and lifesaving tool for everyone. But did we ever think that alcohol-related companies would appear in clothing? Well, only last month did AB Inbev and Bira introduce their line of masks.
Designer masks are being experimented with by homegrown companies including Anita Dongre, Nitya Bajaj, Shivan and Narresh, Masaba, and Manish Tripathi.
Best Media Info: With government regulations making masks mandatory for anyone stepping out of their homes, marketers see a massive opportun