When is a side project not a side project? When it’s a project.
As a co-owner and designer at Rocketkoi, the line between “side project” and “work project” gets really blurry. Client work falls on the “work project” side of things, obviously, but what about projects like Nomencreatures? That raises awareness of us, makes a little money (emphasis on little), it’s a blast, and we have future plans for it.
Let’s say that those things (raises awareness, makes money, is fun, etc) move it from “side project” side of the line and over to “work project.” Now that it’s work, that means I need to find a way to prioritize it during 9-5:30 so that it doesn’t get lost in the shuffle. I don’t want to always be up till midnight and I want to be sure it gets the attention it deserves
But wasn’t it already getting the attention it deserves? So “the attention” just means carving out more time for things like analytics, budgeting, and marketing plans. Don’t let it sit around and treat it more like client work.
Which means that at the end of the day there is no “side” or “work” project. They’re all just projects.
I’m thinking about the self-employed designer’s existential crisis because we’re working up a Kickstarter for a Nomecreatures book. We’ve got spreadsheets, we’ve got art, we’ve got facts (it’s an alphabet book with some fun facts tossed in), and now we’re working to get some momentum behind it.
It’s a project, like any other, and I’m doing it a disservice by thinking there is a line between the types of projects I’m working on.